This audit was generated on May 31, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| placemarks | #5 |  |  |     | ||
| travel mapOpportunity | Not ranked | — | — |      | ||
| country trackerOpportunity | Not ranked | — | — |    | ||
| place markerOpportunity | Not ranked | — | — |     | ||
| trip plannerOpportunity | Not ranked | — | — |     | ||
| map pinsOpportunity | Not ranked | — | — |   | ||
| travel journalOpportunity | Not ranked | — | — |      | ||
| world mapOpportunity | Not ranked | — | — |      | ||
| travel trackerOpportunity | Not ranked | — | — |  | ||
| map explorerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Placemark
Reference
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel chart position
Uber - Request a ride
Airbnb
U-Haul
Lyft
Six Flags
Fly Delta
Booking.com: Hotels & Travel
American Airlines
Hilton Honors: Book Hotels
United Airlines
Southwest Airlines: Travel App
Lime - #RideGreen
Expedia: Hotels, Flights, Cars
Waymo
Veo
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Placemarks: Travel Map has an extremely low visibility score (12/100) with only one of ten target keywords ranking (placemarks at #5). The app lacks rankings for high‑traffic travel keywords, has no user reviews, and its quality signals are only average, indicating urgent ASO work is needed.
The app already ranks #5 for its exact brand keyword "placemarks" (traffic 33, difficulty 20), showing that brand awareness is captured. Leverage this by reinforcing the brand in the title and subtitle to retain that position.
Only 1 of 10 target keywords is ranked; high‑traffic terms like "trip planner" (traffic 70) and "travel tracker" (traffic 41) are not appearing, despite moderate difficulty (60 and 55). Expand the keyword set and prioritize these terms in metadata.
The quality score is 50%, likely due to missing localized screenshots, lack of a preview video, and no user reviews (0 rating). Improving visual assets and prompting reviews will boost conversion and ranking potential.
Competitors "Placemark - Track Places" and "Placemark" share the brand keyword and rank higher overall. Adding differentiating keywords such as "travel journal" and "map explorer" (traffic 37 & 50) can capture niche searches they miss.
The current description truncates after 500 characters and lacks keyword density. Re‑write the first 3 lines to include top keywords (e.g., "Travel Map, Trip Planner, Travel Journal") and add clear calls‑to‑action to improve relevance scores.
Zero ratings heavily penalize the app in the App Store algorithm. Implement an in‑app prompt after a meaningful action (e.g., after adding a pin) to encourage 5‑star reviews, aiming for at least 30 reviews within 30 days.
- 1Add high‑traffic keywords (trip planner, travel tracker, travel journal, map explorer) to the title, subtitle, and keyword field; keep total keyword length ≤ 100 characters.
- 2Rewrite the description first 3 sentences to embed top keywords and clear value propositions; expand to the full 4000‑character limit with bullet points.
- 3Create 5 localized screenshot sets with captions that include target keywords; add a 15‑second preview video showcasing pinning and map navigation.
- 4Implement an in‑app review prompt after the user saves their first pin, targeting a minimum of 30 5‑star reviews in the next month.
- 5Run an A/B test on the app icon and subtitle using App Store Connect to measure click‑through improvements.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Placemarks: Travel Map?
Placemarks: Travel Map has a visibility score of 12 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
On how many keywords does Placemarks: Travel Map rank?
Placemarks: Travel Map is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Placemarks: Travel Map?
Based on shared keyword rankings, the most frequent competitors of Placemarks: Travel Map are Placemark - Track Places, Placemark. These apps appear next to Placemarks: Travel Map on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Placemarks: Travel Map in on the Apple App Store?
Placemarks: Travel Map is listed in the Travel category on the Apple App Store.
How can Placemarks: Travel Map improve its App Store Optimization?
Based on this audit, Placemarks: Travel Map should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Placemarks: Travel Map.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.