How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zero expense tracker | #6 | |||||
| offline expense tracker | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| private finance | Not ranked | — | — | |||
| debt tracker | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| loan tracker | Not ranked | — | — | |||
| expense tracking | Not ranked | — | — | |||
| finance tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
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OnePay – Mobile Banking
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Capital One Mobile
Google Wallet
Rocket Mortgage
Testerup: Make Money Fast
IRS2Go
Intuit Credit Karma
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app scores only 12/100 overall, with a weak keyword footprint (13% score) and zero chart presence. Its sole strength is ranking #6 for the long‑tail keyword "zero expense tracker," but it lacks visibility for high‑traffic generic finance terms and has no user reviews.
The app ranks #6 for "zero expense tracker" (traffic 47, difficulty 43), showing that the brand‑specific keyword is effective. Leverage this by keeping the brand name in the title and using similar long‑tail variations.
9 of the 10 analyzed high‑traffic keywords (e.g., "expense tracker" traffic 80, difficulty 67) are not ranked at all. The title and short description currently miss these core terms, limiting discoverability.
Quality Score is only 40% and the app has 0 reviews, which harms both store ranking and conversion. New users see no social proof, reducing install likelihood.
The first 500 characters mention privacy and offline use but do not include top‑volume keywords such as "expense tracker," "personal finance," or "finance tracker." Adding these naturally can improve relevance and keyword indexation.
A 40% quality score suggests missing or low‑quality screenshots, videos, and localized copy. High‑impact visuals with captioned keyword overlays and translations for key markets can boost both quality and chart performance.
Chart Score is 0% (no presence in Global or Category charts). Running a short‑term install‑driven ASO campaign focused on the newly added generic keywords can generate momentum and push the app into the finance chart.
Actionable recommendations to improve your visibility
Your description is 2135 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): zero expense tracker.
No significant issues found
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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