This audit was generated on February 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zero expense tracker | #6 |  |  |     | ||
| offline expense trackerOpportunity | Not ranked | — | — |     | ||
| expense tracker | Not ranked | — | — |  | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| private financeOpportunity | Not ranked | — | — |    | ||
| debt trackerOpportunity | Not ranked | — | — |      | ||
| expense manager | Not ranked | — | — |   | ||
| loan trackerOpportunity | Not ranked | — | — |    | ||
| expense trackingOpportunity | Not ranked | — | — |  | ||
| finance trackerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Rocket Mortgage
Testerup: Make Money Fast
IRS2Go
Intuit Credit Karma
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app scores only 12/100 overall, with a weak keyword footprint (13% score) and zero chart presence. Its sole strength is ranking #6 for the long‑tail keyword "zero expense tracker," but it lacks visibility for high‑traffic generic finance terms and has no user reviews.
The app ranks #6 for "zero expense tracker" (traffic 47, difficulty 43), showing that the brand‑specific keyword is effective. Leverage this by keeping the brand name in the title and using similar long‑tail variations.
9 of the 10 analyzed high‑traffic keywords (e.g., "expense tracker" traffic 80, difficulty 67) are not ranked at all. The title and short description currently miss these core terms, limiting discoverability.
Quality Score is only 40% and the app has 0 reviews, which harms both store ranking and conversion. New users see no social proof, reducing install likelihood.
The first 500 characters mention privacy and offline use but do not include top‑volume keywords such as "expense tracker," "personal finance," or "finance tracker." Adding these naturally can improve relevance and keyword indexation.
A 40% quality score suggests missing or low‑quality screenshots, videos, and localized copy. High‑impact visuals with captioned keyword overlays and translations for key markets can boost both quality and chart performance.
Chart Score is 0% (no presence in Global or Category charts). Running a short‑term install‑driven ASO campaign focused on the newly added generic keywords can generate momentum and push the app into the finance chart.
- 1Revise the app title to include a high‑traffic generic term (e.g., "Zero Offline Expense Tracker").
- 2Add top keywords (expense tracker, personal finance, finance tracker) to the short description and enrich the long description with natural mentions.
- 3Create 5‑7 high‑quality screenshots with caption overlays that feature the primary keywords and highlight offline privacy.
- 4Implement an in‑app prompt to collect user ratings after 3‑5 uses and run a review‑generation campaign (email, social) to reach at least 20 reviews.
- 5Launch a 2‑week ASO install campaign targeting the newly added generic keywords to gain chart traction.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2135 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): zero expense tracker.
No significant issues found
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of zero: offline expense tracker?
zero: offline expense tracker has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 26, 2026.
On how many keywords does zero: offline expense tracker rank?
zero: offline expense tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of zero: offline expense tracker?
Based on shared keyword rankings, the most frequent competitors of zero: offline expense tracker are Graiden: Auto Expense Tracker, Expense Tracker Money Manager. These apps appear next to zero: offline expense tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is zero: offline expense tracker in on the Google Play?
zero: offline expense tracker is listed in the Finance category on the Google Play.
How can zero: offline expense tracker improve its App Store Optimization?
Based on this audit, zero: offline expense tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to zero: offline expense tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.