This audit was generated on April 20, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple travel packing list app | #2 | |||||
| travel essentials | #5 | |||||
| packing organizer | #7 | |||||
| travel checklist | #11 | |||||
| packing tips | #13 | |||||
| travel list | #13 | |||||
| packing list | #16 | |||||
| trip planner | Not ranked | — | — | |||
| vacation planner | Not ranked | — | — | |||
| checklist builder | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid keyword foundation (87% score) with top rankings for its primary phrase, but suffers from poor chart visibility, low quality score, and limited reviews, keeping its overall visibility at 68/100.
The exact match "simple travel packing list app" ranks #2 with low difficulty (33) and solid traffic (30), proving the current title and primary keyword are effective.
Charts Score is 0% – the app is not appearing in any global or category top‑charts, which drastically limits organic discovery beyond keyword searches.
Quality Score sits at 63% and the app has only 87 reviews (4.0★). Low ratings and few reviews hurt both conversion and algorithmic trust.
Keywords like "trip planner" (traffic 71, difficulty 63), "vacation planner" (traffic 71, difficulty 42) and "checklist builder" (traffic 50, difficulty 28) have no current ranking; targeting them can add 150+ potential monthly searches.
The first 500 characters lack keyword density and persuasive copy. Adding high‑traffic terms (e.g., "travel checklist", "packing tips", "travel essentials") and clear value statements can boost relevance and conversion.
Competitors like PackPoint rank higher for shared terms but only overlap on one keyword. Adding unique features (e.g., offline mode, custom categories) and highlighting them in the short description can differentiate the app.
Actionable recommendations to improve your visibility
Your description is 3802 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 2 keyword(s): packing organizer, travel essentials.
Score of 68/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Simple Travel Packing List App has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
Simple Travel Packing List App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Simple Travel Packing List App are PackPoint travel packing list, Trip Packing List: QuickPack, Packingbird — Packing List App. These apps appear next to Simple Travel Packing List App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Simple Travel Packing List App is listed in the Travel & Local category on the Google Play.
Based on this audit, Simple Travel Packing List App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Travel Packing List App.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.