This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple travel packing list app | #2 |  |  |    | ||
| travel essentials | #5 | |  |   | ||
| packing organizer | #7 |  |  |  | ||
| travel checklist | #11 |  |  | | ||
| packing tips | #13 |  | |    | ||
| travel list | #13 | |  | | ||
| packing list | #16 |  |  | | ||
| trip planner | Not ranked | — | — |   | ||
| vacation plannerOpportunity | Not ranked | — | — | | ||
| checklist builderOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PackPoint travel packing list
Travel & Local
Packingbird — Packing List App
Travel & Local
Wanderlog - Trip Planner App
Travel & Local
Smart Travel Packing List
Travel & Local
Travel Packing List - PackMate
Travel & Local
Trip Packing List: QuickPack
Travel & Local
Packing List
Travel & Local
uPackinglist Packing checklist
Travel & Local
ezypack: Packing List & To-Do
Travel & Local
Roadtrippers - Trip Planner
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a solid keyword foundation (87% score) with top rankings for its primary phrase, but suffers from poor chart visibility, low quality score, and limited reviews, keeping its overall visibility at 68/100.
The exact match "simple travel packing list app" ranks #2 with low difficulty (33) and solid traffic (30), proving the current title and primary keyword are effective.
Charts Score is 0% – the app is not appearing in any global or category top‑charts, which drastically limits organic discovery beyond keyword searches.
Quality Score sits at 63% and the app has only 87 reviews (4.0★). Low ratings and few reviews hurt both conversion and algorithmic trust.
Keywords like "trip planner" (traffic 71, difficulty 63), "vacation planner" (traffic 71, difficulty 42) and "checklist builder" (traffic 50, difficulty 28) have no current ranking; targeting them can add 150+ potential monthly searches.
The first 500 characters lack keyword density and persuasive copy. Adding high‑traffic terms (e.g., "travel checklist", "packing tips", "travel essentials") and clear value statements can boost relevance and conversion.
Competitors like PackPoint rank higher for shared terms but only overlap on one keyword. Adding unique features (e.g., offline mode, custom categories) and highlighting them in the short description can differentiate the app.
- 1Add high‑traffic unranked keywords (trip planner, vacation planner, checklist builder) to title, short description, and in‑app copy.
- 2Rewrite the app description to include top‑ranking keywords (travel checklist, packing tips, travel essentials) and a clear benefit list within the first 250 characters.
- 3Implement a review acquisition campaign (in‑app prompts, email follow‑up) to raise the review count and improve the rating to ≥4.3.
- 4Create localized screenshots and a feature graphic that showcase unique selling points (offline lists, custom categories) to boost Quality Score.
- 5Monitor keyword rankings weekly and adjust asset copy to push currently ranked terms (packing list, travel checklist) into the top‑10.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3802 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): packing organizer, travel essentials.
Good visibility score
Score of 68/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Simple Travel Packing List App in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simple Travel Packing List App?
Simple Travel Packing List App has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Simple Travel Packing List App rank?
Simple Travel Packing List App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simple Travel Packing List App?
Based on shared keyword rankings, the most frequent competitors of Simple Travel Packing List App are PackPoint travel packing list, Trip Packing List: QuickPack, Packingbird — Packing List App. These apps appear next to Simple Travel Packing List App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simple Travel Packing List App in on the Google Play?
Simple Travel Packing List App is listed in the Travel & Local category on the Google Play.
How can Simple Travel Packing List App improve its App Store Optimization?
Based on this audit, Simple Travel Packing List App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Travel Packing List App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.