How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple travel packing list app | #2 | |||||
| travel essentials | #5 | |||||
| packing organizer | #7 | |||||
| travel checklist | #11 | |||||
| packing tips | #13 | |||||
| travel list | #13 | |||||
| packing list | #16 | |||||
| trip planner | Not ranked | — | — | |||
| vacation planner | Not ranked | — | — | |||
| checklist builder | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
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Marriott Bonvoy: Book Hotels
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Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid keyword foundation (87% score) with top rankings for its primary phrase, but suffers from poor chart visibility, low quality score, and limited reviews, keeping its overall visibility at 68/100.
The exact match "simple travel packing list app" ranks #2 with low difficulty (33) and solid traffic (30), proving the current title and primary keyword are effective.
Charts Score is 0% – the app is not appearing in any global or category top‑charts, which drastically limits organic discovery beyond keyword searches.
Quality Score sits at 63% and the app has only 87 reviews (4.0★). Low ratings and few reviews hurt both conversion and algorithmic trust.
Keywords like "trip planner" (traffic 71, difficulty 63), "vacation planner" (traffic 71, difficulty 42) and "checklist builder" (traffic 50, difficulty 28) have no current ranking; targeting them can add 150+ potential monthly searches.
The first 500 characters lack keyword density and persuasive copy. Adding high‑traffic terms (e.g., "travel checklist", "packing tips", "travel essentials") and clear value statements can boost relevance and conversion.
Competitors like PackPoint rank higher for shared terms but only overlap on one keyword. Adding unique features (e.g., offline mode, custom categories) and highlighting them in the short description can differentiate the app.
Actionable recommendations to improve your visibility
Your description is 3802 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 2 keyword(s): packing organizer, travel essentials.
Score of 68/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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