This audit was generated on April 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| packing assistant | #6 |  |  |     | ||
| packing list | #19 |  |  |   | ||
| packing organizer | #28 |  |  |  | ||
| travel packing | #38 |  |  | | ||
| vacation checklist | #44 |  |  | | ||
| travel checklistOpportunity | #53 |  |  | | ||
| trip planner | Not ranked | — | — |     | ||
| luggage managerOpportunity | Not ranked | — | — |      | ||
| checklist generatorOpportunity | Not ranked | — | — |      | ||
| trip organizerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
uPackinglist Packing checklist
Travel & Local
Fast Pack travel packing list
Travel & Local
Easy Pack
Travel & Local
Vacation Planner Calendar
Tools
Packing List Pro
Travel & Local
ezypack: Packing List & To-Do
Travel & Local
Trip Planner: Packing List
Travel & Local
Goods Packing Mania
Game Puzzle
Travel Packing List
Entertainment
Wanderlog - Trip Planner App
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Google Earth
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Fly Delta
American Airlines
Southwest Airlines: Travel App
Marriott Bonvoy: Book Hotels
Vrbo Vacation Rentals
U-Haul
United Airlines
Hilton Honors: Book Hotels
Priceline: Hotel, Flight & Car
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Packing List has a low overall visibility (34/100) with modest keyword coverage and no chart rankings. The main priority is to improve keyword rankings and store asset quality to boost discoverability and conversion.
The keyword "packing assistant" ranks #6 with a traffic score of 35, indicating strong relevance. Leverage this position in the short description and screenshots to capture related search traffic.
Charts Score is 0% – the app does not appear in global or category top charts, limiting organic exposure. This stems from low install velocity and weak conversion assets.
"packing list" ranks #19 (difficulty 79) and "travel checklist" ranks #53 (difficulty 36), both with decent traffic but poor positions. The current metadata does not sufficiently target these high‑intent terms.
Keywords like "vacation checklist" (traffic 58, difficulty 22) and "packing organizer" (traffic 34, difficulty 31) are easy wins. Add them to the title, short description, and bullet points to capture untapped search volume.
Quality Score is only 38%. The app lacks compelling screenshots, a promotional video, and localized copy for top markets. Enhancing visual assets and adding English‑UK, Spanish, and French localizations can improve conversion and quality metrics.
- 1Revise title to "Packing List – Travel Packing Organizer" and include top keywords (packing organizer, vacation checklist).
- 2Rewrite short and long descriptions with keyword‑rich bullet points, emphasizing "travel checklist", "trip planner", and "packing assistant".
- 3Create 5 high‑resolution screenshots and a 15‑second video demo highlighting list creation, generation, and categorization features; localize copy for English‑UK, Spanish, and French.
- 4Implement in‑app prompts to encourage 5‑star reviews and respond to existing feedback to raise the rating and Quality Score.
- 5Run an A/B test on the app icon and feature graphic, measuring impact on install velocity and chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2040 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): packing assistant.
Rating needs improvement
A 4.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Packing List?
Packing List has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
On how many keywords does Packing List rank?
Packing List is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Packing List?
Based on shared keyword rankings, the most frequent competitors of Packing List are uPackinglist Packing checklist, ezypack: Packing List & To-Do, Fast Pack travel packing list. These apps appear next to Packing List on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Packing List in on the Google Play?
Packing List is listed in the Travel & Local category on the Google Play.
How can Packing List improve its App Store Optimization?
Based on this audit, Packing List should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Packing List.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.