This audit was generated on March 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nypl | #1 | — |  |     | ||
| new york public library | #1 | — |  |    | ||
| library catalog | #6 | |  |    | ||
| library card | #9 |  |  |    | ||
| library near me | #10 |  |  |   | ||
| library events | #20 | |  |  | ||
| renew books | #27 |  |  |     | ||
| book checkout | #46 |  |  |     | ||
| ebooks audiobooksOpportunity | Not ranked | — | — |    | ||
| book pickupOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Allegheny County Libraries
Books & Reference
LA County Library
Lifestyle
Book summaries: Accelerated
Education
Suno - AI Music & Songs
Music & Audio
Libby, the Library App
Books & Reference
Brookings Public Library (SD)
Books & Reference
Queens Public Library
Books & Reference
Book Tracker & Reading Log
Books & Reference
Handy Library - Book Organizer
Books & Reference
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Books & Reference chart position
KJV Bible: Audio+Verse
Audible: Audio Entertainment
YouVersion Bible App + Audio
Blessed - Bible Verse & Prayer
Bible For Women-Holy Bible App
Libby, the Library App
Lumina: Scripture & Bible
Bible Offline-KJV Holy Bible
Women's Bible
GoodNovel - Booktok, Stories
Bible Chat: Holy Bible Study
Amazon Kindle
King James Bible - Verse+Audio
Daily Bible - Verse+Audio
Hoopla: Your Library, Anywhere
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The NYPL app boasts strong brand keyword rankings (nypl, new york public library at #1) and a solid visibility score of 78, but its quality score (65%) and lack of chart presence indicate growth potential. Primary priority: improve rankings for high‑traffic unranked keywords and boost app quality signals to drive installs.
The app ranks #1 for "nypl" (traffic 80) and "new york public library" (traffic 41) with low difficulty, securing high‑intent traffic. Leverage these positions by reinforcing brand terms in the title and short description.
A quality score of 65% suggests suboptimal visuals and user feedback; the app rating sits at 4.0 with only 146 reviews. Upgrade screenshots, add a 15‑second video, and implement an in‑app review prompt to raise ratings and perceived quality.
Charts score is 0%, meaning the app isn’t featured in top‑download lists. Without chart visibility, organic install volume stalls, limiting overall visibility score.
Keywords "ebooks audiobooks" (traffic 82) and "book pickup" (traffic 77) have the highest search volume yet are not ranked. Integrate these terms naturally into the title, short description, and feature list to capture this demand.
"book checkout" ranks 46 (traffic 53) and "renew books" 27 (traffic 44). Adding these phrases to bullet points and using them in localized screenshots can push them into the top 20, increasing discoverability.
"library near me" already ranks 10 (traffic 69). Expand with branch‑specific keywords (e.g., "Mid‑Manhattan library") in the description to capture localized searches and edge out competitors like Queens Public Library.
- 1Revise title and short description to include "ebooks", "audiobooks", and "book pickup" while preserving brand terms.
- 2Create new high‑resolution screenshots and a 15‑second video highlighting e‑book reading, self‑checkout, and event discovery.
- 3Implement an in‑app review prompt after a successful checkout; aim for >4.3 rating and 200+ reviews.
- 4Launch a targeted install campaign (Google UAC) and promote the app via NYPL website, newsletters, and branch signage to gain chart placement.
- 5Add localized branch keywords and update the long description with location‑specific phrases to improve "library near me" relevance.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): library card, library catalog, library near me.
Good visibility score
Score of 78/100 indicates solid app store presence.
Short description
Your app description is only 406 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 4.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of New York Public Library (NYPL)?
New York Public Library (NYPL) has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 16, 2026.
On how many keywords does New York Public Library (NYPL) rank?
New York Public Library (NYPL) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of New York Public Library (NYPL)?
Based on shared keyword rankings, the most frequent competitors of New York Public Library (NYPL) are Libby, the Library App, Allegheny County Libraries, Brookings Public Library (SD). These apps appear next to New York Public Library (NYPL) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is New York Public Library (NYPL) in on the Google Play?
New York Public Library (NYPL) is listed in the Books & Reference category on the Google Play.
How can New York Public Library (NYPL) improve its App Store Optimization?
Based on this audit, New York Public Library (NYPL) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to New York Public Library (NYPL).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.