This audit was generated on March 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| os 18 messaging | #2 |  |  |    | ||
| ios 18 messages | #2 | | |  | ||
| messages phone 16 | #3 | |  |  | ||
| android imessage | #4 |  |  | | ||
| iphone style sms | #11 |  |  |    | ||
| group text chatOpportunity | Not ranked | — | — |      | ||
| sms mms messengerOpportunity | Not ranked | — | — |     | ||
| dark theme textingOpportunity | Not ranked | — | — |      | ||
| pin conversationsOpportunity | Not ranked | — | — |     | ||
| custom sms themeOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SMS Message App - iOS 16
Productivity
Keyboard OS 18 - Emojis
Personalization
Messages: Text Messages, SMS
Communication
BlueBubbles
Communication
Messages Phone 16
Tools
Messages
Tools
Messages - SMS Messenger
Communication
Sunbird: iMessage for Android
Communication
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Find My Phone by Clap Launcher
Photo Recover Plus - Restore
All Restore - Photo & Video
PDF Reader - Editor & Viewer
Google Authenticator
Move to iOS
QR & Barcode Scanner
Cleaner Toolbox
Open Browser - Smart & Safe
Cleaner Launcher for Android
Samsung Smart Switch Mobile
Cleaner Guard
Google Translate
Proton VPN: Fast & Secure VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a solid keyword foundation with 4 out of 10 high‑traffic terms already ranking in the top 5, driving a respectable 77/100 visibility score. However, low quality metrics, lack of chart presence, and unranked high‑traffic keywords indicate major growth opportunities.
Four primary keywords (messages phone 16, os 18 messaging, android imessage, ios 18 messages) rank between #2‑#4 with traffic scores of 49‑74, contributing to the perfect 100% keyword score. Maintain these rankings by monitoring competitors and refreshing content regularly.
Five keywords with combined traffic >250 (group text chat, sms mms messenger, dark theme texting, pin conversations, custom sms theme) are not ranked at all, limiting discoverability. Their difficulty ranges from 33‑46, indicating attainable rankings with focused optimization.
The app’s quality score is only 38%, reflecting gaps in app assets, description depth, and user feedback. This low score suppresses organic visibility and may affect conversion rates.
Charts score is 0% with no global or category rankings, meaning the app isn’t benefiting from ranking boosts. Achieving placements in the Tools category could unlock algorithmic advantages.
With a 3.9 rating from only 396 reviews, the app lags behind competitors that likely have higher volumes. Encouraging more positive reviews will improve the rating and signal trust to the store algorithm.
- 1Integrate the top‑unranked high‑traffic keywords (e.g., "group text chat", "dark theme texting") into the title, short description, and in‑app copy, ensuring natural language usage.
- 2Upgrade app assets: add high‑resolution screenshots highlighting dark theme, pin conversation, and custom SMS themes; include a 2‑second promo video showcasing iPhone‑style UI.
- 3Refresh the full description to at least 4000 characters, embedding all ranked and target keywords, and clearly list feature benefits such as group chat, dark mode, and custom themes.
- 4Launch a review acquisition campaign (in‑app prompt after successful message send, incentive‑free) to increase review count to >1,000 and push the average rating above 4.2.
- 5Monitor competitor keyword shifts weekly and adjust metadata to defend existing rankings while targeting the unranked keywords with moderate difficulty (33‑46).
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 3 keyword(s): os 18 messaging, android imessage, ios 18 messages.
Good visibility score
Score of 77/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Messages: Phone 16, OS 18 in real-time
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Messages: Phone 16, OS 18?
Messages: Phone 16, OS 18 has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 27, 2026.
On how many keywords does Messages: Phone 16, OS 18 rank?
Messages: Phone 16, OS 18 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Messages: Phone 16, OS 18?
Based on shared keyword rankings, the most frequent competitors of Messages: Phone 16, OS 18 are SMS Message App - iOS 16, Messages Phone 16, Messages. These apps appear next to Messages: Phone 16, OS 18 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Messages: Phone 16, OS 18 in on the Google Play?
Messages: Phone 16, OS 18 is listed in the Tools category on the Google Play.
How can Messages: Phone 16, OS 18 improve its App Store Optimization?
Based on this audit, Messages: Phone 16, OS 18 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Messages: Phone 16, OS 18.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.