Messages: Phone 16, OS 18

Four primary keywords (messages phone 16, os 18 messaging, android imessage, ios 18 messages) rank between #2‑#4 with traffic scores of 49‑74, contributing to the perfect 100% keyword score. Maintain these rankings by monitoring competitors and refreshing content regularly.

Five keywords with combined traffic >250 (group text chat, sms mms messenger, dark theme texting, pin conversations, custom sms theme) are not ranked at all, limiting discoverability. Their difficulty ranges from 33‑46, indicating attainable rankings with focused optimization.

The app’s quality score is only 38%, reflecting gaps in app assets, description depth, and user feedback. This low score suppresses organic visibility and may affect conversion rates.

Charts score is 0% with no global or category rankings, meaning the app isn’t benefiting from ranking boosts. Achieving placements in the Tools category could unlock algorithmic advantages.

With a 3.9 rating from only 396 reviews, the app lags behind competitors that likely have higher volumes. Encouraging more positive reviews will improve the rating and signal trust to the store algorithm.