Ente Photos: Private Backups

The brand term "ente" is rank 1 (traffic 69) and "private cloud photos" is rank 3 (traffic 52), giving the app immediate visibility for its core identity. Maintain this dominance by keeping the brand name prominent in the title and short description.

Charts Score is 0%, meaning the app is not appearing in top‑download or top‑grossing charts globally or in the Photography category. Without chart placement, organic discovery is limited. A focused acquisition push is needed to break into the charts.

Keywords like "secure photo album" (traffic 82), "cloud photo vault" (traffic 50) and "encrypted photo gallery" (traffic 55) have strong search demand but the app is not ranked for them. Adding these terms naturally to the short and long description can capture that demand.

Keywords related to encryption (e.g., "end‑to‑end encryption photos" rank 14, traffic 43) are already performing well. Expanding messaging around "end‑to‑end encrypted backup" and creating a dedicated FAQ section can boost relevance for related searches.

Competitors like Gallery and Cloud Storage rank ahead, yet "private photo sharing" is only rank 16 (traffic 47). Highlighting share‑only features and adding a "Share privately" call‑out in screenshots can differentiate Ente Photos and improve that keyword’s rank.

With a Quality Score of 100% the app’s assets are solid, but refreshing the icon, adding a short 15‑second demo video, and updating screenshots to showcase encryption UI can increase click‑through and install rates, supporting chart growth.