This audit was generated on April 4, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| soothfy | #1 | — | ||||
| sleep micro routine | #2 | |||||
| daily mental healthOpportunity | #63 | |||||
| panic attack helpOpportunity | #73 | |||||
| 5 minute resetOpportunity | #96 | |||||
| adhd coachOpportunity | Not ranked | — | — | |||
| anxiety relief | Not ranked | — | — | |||
| cbt micro habitsOpportunity | Not ranked | — | — | |||
| science backed meditationOpportunity | Not ranked | — | — | |||
| worry journalOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CounselCat - AI Therapy
Health & Fitness
Lune: Bedtime Sleep Routine
Health & Fitness
Foxtale - Self Care Journal
Health & Fitness
Visual Timer - Countdown
Productivity
Soothify: Manifest & Rewire
Lifestyle
SuperBetter: Mental Health
Health & Fitness
BetterSleep: Sleep tracker
Health & Fitness
Social Anxiety Hypnotherapy
Health & Fitness
CBT for Anxiety & Overthinking
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Tracker
AllTrails: Hike, Bike & Run
Flo Ovulation & Period Tracker
Step Tracker Launcher
healow
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Pilates Workout at Home
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
FunSteps
Hearapy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Soothfy shows strong app quality (90% Quality Score) and dominates its brand keyword, but suffers from low keyword coverage and no chart presence, keeping its visibility score at 43/100. Immediate focus should be on expanding keyword rankings and gaining category chart traction.
The app earns a 90% Quality Score, indicating excellent stability, performance, and user experience, which supports higher conversion once visibility improves.
The brand term "soothfy" ranks #1 with 74 traffic and low difficulty (35), providing a reliable acquisition source that should be leveraged in the title and short description.
Only 5 of 10 target keywords rank, leaving high‑traffic terms like "adhd coach" (56 traffic) and "anxiety relief" (61 traffic) completely untapped. This drags the Keywords Score down to 52%.
Charts Score is 0% with no rankings in Global or Category charts, preventing organic lift from the Play Store’s ranking algorithms.
Keywords such as "daily mental health" (rank 63, difficulty 42) and "panic attack help" (rank 73, difficulty 36) have moderate difficulty and strong traffic; optimizing title, short description, and in‑app copy can push them into the top 30.
Competitor CounselCat is ahead with shared keywords. By adding unique phrases like "science‑backed CBT micro routines" and highlighting the 5‑minute reset feature, Soothfy can capture their missed search intent.
- 1Add high‑traffic, medium‑difficulty keywords (e.g., "adhd coach", "anxiety relief", "daily mental health") to the app title, short description, and keyword field.
- 2Create a localized subtitle and short description emphasizing "5 minute reset" and "science‑backed CBT" to capture long‑tail searches.
- 3Run a pre‑install campaign or incentivized install push to boost daily installs and achieve a minimum threshold for category chart eligibility.
- 4Update the app’s primary category/sub‑category to the most relevant (e.g., "Mental health & well‑being") and monitor chart rankings weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3899 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): sleep micro routine.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Soothfy: AI Daily Routines?
Soothfy: AI Daily Routines has a visibility score of 43 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Soothfy: AI Daily Routines rank?
Soothfy: AI Daily Routines is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Soothfy: AI Daily Routines?
Based on shared keyword rankings, the most frequent competitors of Soothfy: AI Daily Routines are Soothify: Manifest & Rewire, CounselCat - AI Therapy, SuperBetter: Mental Health. These apps appear next to Soothfy: AI Daily Routines on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Soothfy: AI Daily Routines in on the Google Play?
Soothfy: AI Daily Routines is listed in the Health & Fitness category on the Google Play.
How can Soothfy: AI Daily Routines improve its App Store Optimization?
Based on this audit, Soothfy: AI Daily Routines should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Soothfy: AI Daily Routines.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.