This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| serene | #5 |  |  |     | ||
| sleep sounds | #41 |  |  |      | ||
| meditation music | #56 |  | |     | ||
| white noise | #91 |  |  |    | ||
| nature sounds | Not ranked | — | — |     | ||
| sleep storiesOpportunity | Not ranked | — | — |     | ||
| calming soundsOpportunity | Not ranked | — | — |   | ||
| lofi studyOpportunity | Not ranked | — | — |      | ||
| rain sounds | Not ranked | — | — |   | ||
| anxiety relief | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Serene
Health & Fitness
Nightly: AI Sleep Sounds
Health & Fitness
Sleep Sounds & Relaxing Music
Health & Fitness
Sleep White Noise-Mindfulness
Health & Fitness
Serene
Productivity
Rain Rain Sleep Sounds
Health & Fitness
Relax Rain: sleep sounds
Lifestyle
Doze - Sleep Sounds & Stories
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Claude by Anthropic
Microsoft Word: Edit Documents
Google Gemini
Grok - AI Chat & Video
PDF Reader - PDF Viewer
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
Google Docs
DuckDuckGo, Duck.ai, & VPN
Xfinity
ID.me Authenticator
Gallery
PDF Reader, Editor & Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Serene: Sleep & Meditation has a solid quality score (78%) and a top‑5 rank for its brand name, but its overall visibility is low (20/100) due to weak keyword coverage and no chart presence. Immediate focus should be on expanding high‑traffic keyword rankings and optimizing on‑page assets.
The keyword "serene" ranks #5 with a traffic score of 59, indicating strong brand recognition. Leverage this by placing the brand name prominently in the title and subtitle to reinforce brand equity.
Only 4 of the 10 target keywords are ranked, and high‑traffic terms like "sleep sounds" (rank 41) and "white noise" (rank 91) sit beyond the top 40. Expand the keyword list and integrate these terms into the title, short description, and long description.
Charts Score is 0% with the app not appearing in any global or category charts. This reflects low download velocity and poor discoverability. Boost acquisition through ASO‑driven campaigns and incentivized installs to generate chart momentum.
Google Play allows a 30‑character title and a 80‑character subtitle. Replace generic wording with high‑traffic keywords (e.g., "Serene: Sleep Sounds, White Noise & Meditation"). This can lift rankings for multiple keywords simultaneously.
The current description lacks keyword density and clear benefit statements. Add bullet‑pointed sections that embed unranked but high‑traffic keywords like "nature sounds", "sleep stories", and "anxiety relief", each with a short benefit hook.
A 4.3 rating from 889 reviews is decent but could be higher to improve conversion. Implement in‑app prompts after a successful session and run a review‑generation campaign to reach 1.5k+ 5‑star reviews.
- 1Revise the app title to include primary high‑traffic keywords (e.g., "Sleep Sounds, White Noise").
- 2Add an 80‑character subtitle that incorporates at least three additional target keywords.
- 3Rewrite the long description with keyword‑rich bullet points covering "sleep stories", "nature sounds", "anxiety relief", and "lofi study".
- 4Launch a short‑term user‑acquisition push (e.g., Google UAC) to boost download velocity and enter Google Play charts.
- 5Implement an in‑app review prompt and run a post‑session email campaign to increase 5‑star review count.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3918 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Serene: Sleep & Meditation?
Serene: Sleep & Meditation has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Serene: Sleep & Meditation rank?
Serene: Sleep & Meditation is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Serene: Sleep & Meditation?
Based on shared keyword rankings, the most frequent competitors of Serene: Sleep & Meditation are Serene, Serene, Nightly: AI Sleep Sounds. These apps appear next to Serene: Sleep & Meditation on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Serene: Sleep & Meditation in on the Google Play?
Serene: Sleep & Meditation is listed in the Productivity category on the Google Play.
How can Serene: Sleep & Meditation improve its App Store Optimization?
Based on this audit, Serene: Sleep & Meditation should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Serene: Sleep & Meditation.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.