Doze - Sleep Sounds & Stories

The app sits at 3.2 ★ with only 87 reviews, dragging down the Quality Score (25%). This negatively impacts conversion and ranking. Prioritize a review‑generation strategy (in‑app prompts, incentives) to lift both rating and review count.

Only 7 of the top 10 target keywords rank, and high‑traffic terms like "sleep meditation", "bedtime stories", and "ocean sounds" are not ranked at all despite traffic >60. Expand the metadata (title, short description, long description) to naturally embed these missing keywords.

Charts Score is 0 % with no presence in Global or Category charts, preventing organic boost from Google Play’s ranking algorithm. Driving installs through ASO and paid acquisition will be necessary to break into the charts.

The brand keyword "doze" ranks #2 with solid traffic (54) and moderate difficulty (51), showing strong brand recall. Leverage this by keeping the brand name prominent in the title and using it as a seed for related keyword groups.

Quality Score is only 25 %, indicating weak visual assets. Updating the icon, screenshots, and adding a short video that highlight top sounds and stories can improve click‑through rates and overall quality.