This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| move mood | #1 | — |  |     | ||
| teenage mental health | #3 |  |  |   | ||
| low mood | #10 |  |  |    | ||
| behavioural activation | #15 |  |  |     | ||
| mood management | #45 | |  |    | ||
| depression therapyOpportunity | #88 |  |  |      | ||
| depression helpOpportunity | #100 |  | — |   | ||
| mood tracker | Not ranked | — | — |    | ||
| mental health | Not ranked | — | — |   | ||
| anxiety relief | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Depression App
Health & Fitness
Moodlight - Daily Mood Tracker
Health & Fitness
Positive Intelligence
Lifestyle
MOOD: Teen Mental Health App
Health & Fitness
Betwixt—The Story of You
Health & Fitness
MoodTools - Depression Aid
Medical
Daily Mood - Mood Tracker
Lifestyle
Clarity - CBT Thought Diary
Health & Fitness
Calm Harm – manage self-harm
Health & Fitness
Mindstoria: Mood Tracker Diary
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
B.A.A. Racing App
Blood Pressure Tracker
Blood Pressure Log
healow
Finch: Self-Care Pet
Health Sense: Track & Record
AllTrails: Hike, Bike & Run
Step Tracker Launcher
Step Counter - Pedometer
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
Flo Ovulation & Period Tracker
Blood Pressure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Move Mood has moderate ASO visibility (60/100) with strong keyword optimization for niche terms but struggles in high-traffic categories. The app leverages its unique 'behavioural activation' positioning and charity credibility, yet fails to rank for critical high-volume keywords like 'mood tracker' and 'mental health' that drive category growth.
Excellent performance on branded and specialized terms: #1 for 'move mood', #3 for 'teenage mental health'. The app owns 'behavioural activation' (#15, difficulty 30) with 41 traffic—a defensible moat competitors rarely target. This clinical differentiation should be leveraged more prominently in metadata.
Critical failure to rank for 'mood tracker' (70 traffic, 73 difficulty) and 'mental health' (65 traffic, 78 difficulty)—the two highest-traffic keywords analyzed. Even 'anxiety relief' (46 traffic) shows no ranking despite 63 difficulty being achievable. The description doesn't repeat these terms in first 500 characters, hurting indexing.
0% charts score with zero category or global rankings in Health & Fitness—extremely damaging for organic discoverability. With 113 reviews and 3.4 rating, the app likely falls below density thresholds. Competitors MoodTools and Moodlight outperform here despite similar positioning.
'Depression help' (rank 100, difficulty 34) and 'depression therapy' (88, difficulty 35) have manageable difficulty scores but poor ranking. Quick wins available by optimizing title/short description substrings and building review velocity—these terms convert at higher intent than generic 'mood' keywords.
'Teenage mental health' #3 ranking (40 traffic, 34 difficulty) validates the stem4 charity positioning. Expand cluster: add 'teen mental health', 'youth depression', 'student wellbeing'—lower competition than adult-focused apps. Competitors show minimal teen-specific optimization.
First 500 characters miss 'mood tracker', 'mental health', 'anxiety', and 'depression' entirely despite being core functionality. 'Behavioural Activation Therapy' is spelled out once but not keyword-stuffed naturally. Google Play's algorithm weighs early description heavily—current structure wastes indexing potential.
- 1Rewrite Google Play title to 'Move Mood: Teen Mood Tracker & Depression Help' to capture 70-traffic 'mood tracker' and optimize for 'depression help' while preserving brand
- 2Restructure description: front-load first 500 characters with 'mood tracker for teens', 'depression and anxiety help', 'mental health journal'—hit all high-traffic gaps within 3 sentences
- 3Launch review campaign targeting 4.0+ rating threshold with 200+ reviews to unlock Health & Fitness category ranking (currently invisible)
- 4Create keyword cluster around teen mental health: add 'youth mental health', 'student mood tracker', 'teen anxiety help' to long description for 15-20% traffic boost
- 5Add 'BAT' and 'behavioral activation' variants (US spelling) to capture 30-difficulty therapeutic niche with cross-Atlantic search coverage
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): low mood, teenage mental health.
Good visibility score
Score of 60/100 indicates solid app store presence.
Short description
Your app description is only 445 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Move Mood?
Move Mood has a visibility score of 60 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does Move Mood rank?
Move Mood is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Move Mood?
Based on shared keyword rankings, the most frequent competitors of Move Mood are MoodTools - Depression Aid, Depression App, Moodlight - Daily Mood Tracker. These apps appear next to Move Mood on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Move Mood in on the Google Play?
Move Mood is listed in the Health & Fitness category on the Google Play.
How can Move Mood improve its App Store Optimization?
Based on this audit, Move Mood should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Move Mood.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.