This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hurdlr | #1 | — |  |     | ||
| uber driver taxes | #3 |  |  |   | ||
| mileage log | #16 |  |  |    | ||
| mileage tracker | #17 |  |  | | ||
| tax deductions | #32 |  |  |      | ||
| self employed taxOpportunity | #82 |  |  |   | ||
| expense tracker | Not ranked | — | — |      | ||
| 1099 taxesOpportunity | Not ranked | — | — |    | ||
| receipt scanner | Not ranked | — | — |      | ||
| quarterly tax calculatorOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mileage Tracker GPS - Milelify
Auto & Vehicles
Tax Sale Resources
Business
SimplyWise Mileage Tracker
Business
MyStack by ECCA Payroll+
Business
Gridwise: Gig Driver Assistant
Finance
Everlance: Mileage Tracker
Finance
GPS Time & Mileage Tracking
Productivity
My Tax Office
Finance
Automatic Mileage Tracker App
Business
TaxDome
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Kalshi: Trade News & Sports
Capital One Mobile
Progressive
Intuit Credit Karma
TurboTax: File Your Tax Return
Chase Mobile
Klarna: Smarter everyday money
Google Wallet
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hurdlr enjoys strong brand visibility with its own keyword ranking #1, but its overall ASO is hindered by missing high‑traffic keywords, zero chart presence, and lack of category ranking. Prioritize keyword expansion and visual asset improvements to boost discoverability.
The app’s brand term "hurdlr" ranks #1 with 77 search volume and low difficulty (36), contributing to a solid Keywords Score of 81%. Maintain this dominance by protecting the brand term in title and metadata.
Key terms like "expense tracker" (traffic 80, difficulty 67) and "receipt scanner" (traffic 67, difficulty 63) are not ranked, causing missed organic traffic. These are core user intents and should be targeted immediately.
Charts Score is 0%, meaning the app lacks visual assets (icon, feature graphic, video) that drive conversions. Competitors with chart rankings gain higher click‑through rates.
Everlance and Milelify share only one keyword each with Hurdlr. By ranking for their weak terms (e.g., "1099 taxes", "quarterly tax calculator"), Hurdlr can capture their traffic and move ahead.
The app is currently not ranked in the Finance category, limiting category‑based discovery. Raising install volume and confirming correct sub‑category can unlock category rankings.
- 1Add top‑unranked keywords (expense tracker, receipt scanner, 1099 taxes, quarterly tax calculator) to the app title and short description.
- 2Rewrite the long description with LSI keywords, bullet points, and use cases for "tax deductions", "self‑employed tax" and "mileage log" to capture additional traffic.
- 3Create and upload high‑resolution screenshots, a 15‑second promo video, and an updated feature graphic to improve chart score and click‑through rate.
- 4Run A/B tests on icon and feature graphic variations to identify the highest conversion assets.
- 5Launch an in‑app campaign encouraging satisfied users to leave 5‑star reviews, boosting the Quality Score and overall ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3541 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): uber driver taxes.
Good visibility score
Score of 65/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hurdlr: Mileage, Expense & Tax?
Hurdlr: Mileage, Expense & Tax has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does Hurdlr: Mileage, Expense & Tax rank?
Hurdlr: Mileage, Expense & Tax is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hurdlr: Mileage, Expense & Tax?
Based on shared keyword rankings, the most frequent competitors of Hurdlr: Mileage, Expense & Tax are Everlance: Mileage Tracker, Mileage Tracker GPS - Milelify, GPS Time & Mileage Tracking. These apps appear next to Hurdlr: Mileage, Expense & Tax on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hurdlr: Mileage, Expense & Tax in on the Google Play?
Hurdlr: Mileage, Expense & Tax is listed in the Finance category on the Google Play.
How can Hurdlr: Mileage, Expense & Tax improve its App Store Optimization?
Based on this audit, Hurdlr: Mileage, Expense & Tax should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hurdlr: Mileage, Expense & Tax.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.