This audit was generated on March 29, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hurdlr | #1 | — | ||||
| uber driver taxes | #3 | |||||
| mileage log | #16 | |||||
| mileage tracker | #17 | |||||
| tax deductions | #32 | |||||
| self employed tax | #82 | |||||
| expense tracker | Not ranked | — | — | |||
| 1099 taxes | Not ranked | — | — | |||
| receipt scanner | Not ranked | — | — | |||
| quarterly tax calculator | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Hurdlr enjoys strong brand visibility with its own keyword ranking #1, but its overall ASO is hindered by missing high‑traffic keywords, zero chart presence, and lack of category ranking. Prioritize keyword expansion and visual asset improvements to boost discoverability.
The app’s brand term "hurdlr" ranks #1 with 77 search volume and low difficulty (36), contributing to a solid Keywords Score of 81%. Maintain this dominance by protecting the brand term in title and metadata.
Key terms like "expense tracker" (traffic 80, difficulty 67) and "receipt scanner" (traffic 67, difficulty 63) are not ranked, causing missed organic traffic. These are core user intents and should be targeted immediately.
Charts Score is 0%, meaning the app lacks visual assets (icon, feature graphic, video) that drive conversions. Competitors with chart rankings gain higher click‑through rates.
Everlance and Milelify share only one keyword each with Hurdlr. By ranking for their weak terms (e.g., "1099 taxes", "quarterly tax calculator"), Hurdlr can capture their traffic and move ahead.
The app is currently not ranked in the Finance category, limiting category‑based discovery. Raising install volume and confirming correct sub‑category can unlock category rankings.
Actionable recommendations to improve your visibility
Your description is 3541 characters, providing good keyword density and information for users.
Ranking in top 10 for 1 keyword(s): uber driver taxes.
Score of 65/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Hurdlr: Mileage, Expense & Tax has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
Hurdlr: Mileage, Expense & Tax is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Hurdlr: Mileage, Expense & Tax are Everlance: Mileage Tracker, Mileage Tracker GPS - Milelify, GPS Time & Mileage Tracking. These apps appear next to Hurdlr: Mileage, Expense & Tax on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Hurdlr: Mileage, Expense & Tax is listed in the Finance category on the Google Play.
Based on this audit, Hurdlr: Mileage, Expense & Tax should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hurdlr: Mileage, Expense & Tax.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.