This audit was generated on April 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simplywise | #3 |  |  |    | ||
| tax mileage tracker | #9 |  |  |      | ||
| automatic mileage log | #10 |  |  |  | ||
| mileage tracking software | #14 | |  | | ||
| business mileage log | #15 | |  | | ||
| mileage tracker | #18 |  |  | | ||
| mileage log app | #19 | | | | ||
| automatic mileage tracking | #21 |  |  | | ||
| gps mileage tracker | #31 |  |  | | ||
| tax deduction calculatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mileage Tracker by MyCarTracks
Finance
Mileage Tracker - Smart Miles
Finance
SimplyWise: Receipts, Expenses
Finance
Mileage & Fuel Calculator
Auto & Vehicles
LogBook - Mileage Tracker
Auto & Vehicles
Strava: Run, Bike, Walk
Health & Fitness
Hurdlr: Mileage, Expense & Tax
Finance
SimplyWise Website Builder
Business
EV Mileage Tracker
Auto & Vehicles
Automatic Mileage Tracker
Auto & Vehicles
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
Uber - Driver: Drive & Deliver
FedEx Mobile
LinkedIn: Community & Network
UKG Pro
Amazon Flex
Workday
Spark Driver
UPS
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SimplyWise Mileage Tracker shows solid quality fundamentals (100% Quality Score, 4.7★ rating) but struggles with discoverability due to zero chart presence and weak keyword rankings in high-traffic terms. With only 3 keywords in top 10 positions and zero category ranking, the app is losing significant organic acquisition despite strong app experience.
The app ranks #3 for 'simplywise' (traffic 58) and owns its brand identity effectively. With 100% Quality Score and 4.7/5 rating from 135 reviews, user satisfaction is high—this creates conversion rate advantages once users reach the listing.
Strong rankings in tax-adjacent long-tail keywords: #9 for 'tax mileage tracker' (traffic 39, difficulty 44) and #10 for 'automatic mileage log' (traffic 38, difficulty 40). These lower-competition terms demonstrate effective targeting of high-intent users during tax season.
Zero chart presence (0% Charts Score, not ranked in Business category) represents the biggest visibility failure. With competitors like Hurdlr competing directly, missing category rankings eliminates a major discovery channel that drives 30-50% of category browsing traffic.
'Mileage tracker'—the highest-volume core term (traffic 62)—ranks only #18 against difficulty 79. Despite this being the app's primary function, poor ranking in thisDiscovery-critical keyword severely limits reach to the broadest potential user segment.
'Tax deduction calculator' (traffic 29, difficulty 32) is not ranked despite perfect feature alignment and low competition. Adding this keyword to title/subtitle and creating calculator-focused metadata could capture high-intent users with minimal competitive resistance.
SimplyWise: Receipts, Expenses ranks ahead with shared audience overlap. Implementing direct cross-promotion, bundle pricing, or shared keyword strategy between apps could leverage existing SimplyWise brand equity to boost Mileage Tracker's authority signals.
- 1Optimize title structure: 'SimplyWise Mileage Tracker: Tax Log & Automatic GPS' to include 'tax deduction calculator' and strengthen 'mileage tracker' density
- 2Implement aggressive install velocity campaign (paid UA + featuring push) to break into Business category top 100 and unlock chart visibility
- 3Create dedicated store listing experiments targeting 'tax deduction calculator' and 'automatic mileage tracking' landing pages for seasonal tax period traffic capture
- 4Establish backlink and content marketing strategy targeting 'gps mileage tracker' (rank #31) and 'mileage log app' (rank #19) to close gap on page-one competitors
- 5Coordinate ASO strategy with SimplyWise: Receipts, Expenses team to share keyword intelligence and cross-rank in each other's 'related apps' algorithms
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): tax mileage tracker, automatic mileage log.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SimplyWise Mileage Tracker?
SimplyWise Mileage Tracker has a visibility score of 57 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 23, 2026.
On how many keywords does SimplyWise Mileage Tracker rank?
SimplyWise Mileage Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SimplyWise Mileage Tracker?
Based on shared keyword rankings, the most frequent competitors of SimplyWise Mileage Tracker are Strava: Run, Bike, Walk, Mileage Tracker by MyCarTracks, Hurdlr: Mileage, Expense & Tax. These apps appear next to SimplyWise Mileage Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SimplyWise Mileage Tracker in on the Google Play?
SimplyWise Mileage Tracker is listed in the Business category on the Google Play.
How can SimplyWise Mileage Tracker improve its App Store Optimization?
Based on this audit, SimplyWise Mileage Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SimplyWise Mileage Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.