This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ezwork | #1 | — |  |     | ||
| payslip | #5 |  |  |    | ||
| payroll | #18 |  |  |      | ||
| timesheet | #59 |  |  |      | ||
| attendance tracker | Not ranked | — | — |      | ||
| employee time clockOpportunity | Not ranked | — | — |    | ||
| work hours trackerOpportunity | Not ranked | — | — |   | ||
| salary calculator | Not ranked | — | — |      | ||
| shift schedulerOpportunity | Not ranked | — | — |      | ||
| hr managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Payroll Dice
Game Strategy
ClockInEasy: Timesheet Tracker
Business
PayStub: PaySlip PDF Generator
Finance
WorkWith
Social
Payroll App | ubiHRM App
Productivity
ezClocker: Employee Time Track
Business
Paystub Maker: Payslip Creator
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Microsoft Teams
Indeed Job Search
Microsoft Authenticator
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
Workday
FedEx Mobile
Uber - Driver: Drive & Deliver
Informed Delivery® Mobile
UKG Pro
Amazon Flex
Duo Mobile
UPS
Permission Guard
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a modest visibility score of 45/100, with strong brand keyword ranking (ezwork #1) but poor performance on high‑traffic generic keywords and no chart presence. Immediate focus should be on expanding keyword coverage and improving store ranking.
The brand term "ezwork" ranks #1 with traffic 62 and low difficulty (29), providing a solid anchor. Leverage this by keeping the brand in the title and short description while adding complementary high‑value keywords.
Charts Score is 0% and the app is not ranked in its Business category, limiting organic discoverability. Without chart presence the app relies solely on keyword search, which is currently weak.
Five of the top‑traffic keywords (attendance tracker, employee time clock, work hours tracker, salary calculator, shift scheduler) are not ranked despite traffic scores 54‑65 and moderate difficulty (42‑70). Capturing even a few of these could boost visibility dramatically.
Current rating is 3.9 across 1,729 reviews, below the 4.2+ benchmark for top Business apps. Encouraging satisfied users to leave 5‑star reviews and promptly responding to negative feedback can raise the quality score and conversion rate.
Competitors like Payroll Dice and ClockInEasy rank ahead for generic terms such as "payroll" (rank 18) and "timesheet" (rank 59). Adding these exact keywords to the short description and using them in localized listings can help close the gap.
- 1Revise title to include "Payroll" and/or "Timesheet" while retaining "EzWork" brand.
- 2Rewrite short and long descriptions to embed top unranked keywords (attendance tracker, employee time clock, work hours tracker, salary calculator, shift scheduler).
- 3Launch an A/B test for icon and screenshot assets focused on payroll and timesheet benefits to improve click‑through rates.
- 4Implement an in‑app prompt after successful payroll run asking users to rate 5 stars, and set up a process to address low‑rating feedback quickly.
- 5Create localized store listings for English‑speaking markets with the highest traffic keywords and monitor ranking weekly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2090 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): ezwork.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Payroll, Payslip & Timesheet?
Payroll, Payslip & Timesheet has a visibility score of 45 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Payroll, Payslip & Timesheet rank?
Payroll, Payslip & Timesheet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Payroll, Payslip & Timesheet?
Based on shared keyword rankings, the most frequent competitors of Payroll, Payslip & Timesheet are WorkWith, Payroll Dice, Payroll App | ubiHRM App. These apps appear next to Payroll, Payslip & Timesheet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Payroll, Payslip & Timesheet in on the Google Play?
Payroll, Payslip & Timesheet is listed in the Business category on the Google Play.
How can Payroll, Payslip & Timesheet improve its App Store Optimization?
Based on this audit, Payroll, Payslip & Timesheet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Payroll, Payslip & Timesheet.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.