How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| easytax | #1 | — | ||||
| sales tax calculator | #2 | |||||
| tax calculator | #3 | |||||
| sales tax | #6 | |||||
| calculate tax | #10 | |||||
| tax rate calculator | #10 | |||||
| discount calculator | Not ranked | — | — | |||
| shopping calculator | Not ranked | — | — | |||
| purchase calculator | Not ranked | — | — | |||
| receipt calculator | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Business
Finance
Finance
Productivity
Tools
Finance
Shopping
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Progressive
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Capital One Mobile
Google Wallet
Intuit Credit Karma
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
State Farm®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
EasyTax has strong keyword performance (97% score, 6 of 10 top positions) and solid quality (90%), but lacks chart visibility and misses ranking for several high‑traffic keywords, keeping its overall visibility at 77/100.
The app ranks #1 for "easytax" and holds top‑3 positions for "sales tax calculator" and "tax calculator", contributing to a 97% keyword score. Maintain these positions by keeping core keywords prominent in the title and short description.
Charts score is 0%, meaning the app is not appearing in top charts globally or in Finance. This limits organic discoverability and install velocity. A boost in download volume and engagement is needed to break into the charts.
Keywords like "discount calculator" (traffic 54), "shopping calculator" (traffic 52), "purchase calculator" (traffic 66) and "receipt calculator" (traffic 59) have strong search demand but are not ranked. Incorporating them into metadata can capture additional traffic.
The description currently repeats "sales tax calculator" without leveraging synonyms. Re‑write the short and long descriptions to embed unranked high‑traffic terms naturally, placing primary keywords within the first 30 characters.
A 90% quality score suggests good functionality, but visual conversion could be improved. Adding 5 high‑resolution screenshots, a short demo video, and a compelling feature graphic can raise click‑through rates, supporting chart climb.
Actionable recommendations to improve your visibility
15 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 2 keyword(s): calculate tax, tax rate calculator.
Score of 77/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime