This audit was generated on April 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| easytax | #1 | — |  |     | ||
| sales tax calculator | #2 |  |  |   | ||
| tax calculator | #3 |  |  |  | ||
| sales tax | #6 |  |  | | ||
| calculate tax | #10 |  | |   | ||
| tax rate calculator | #10 | |  |  | ||
| discount calculator | Not ranked | — | — |      | ||
| shopping calculatorOpportunity | Not ranked | — | — |      | ||
| purchase calculatorOpportunity | Not ranked | — | — |     | ||
| receipt calculatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
US Sales Tax Calculator by ZIP
Finance
Income Tax Calculator - USA
Finance
WA Sales Tax Rate Lookup
Business
TaxSlayer: File your taxes
Finance
Tax Calculator 2025
Finance
Easytax
Productivity
Sales Tax Calculator
Tools
Income Tax Calculator
Finance
Sales Tax Calculator
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
Chime® – Fee-Free Banking
Progressive
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Capital One Mobile
Google Wallet
Intuit Credit Karma
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
State Farm®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
EasyTax has strong keyword performance (97% score, 6 of 10 top positions) and solid quality (90%), but lacks chart visibility and misses ranking for several high‑traffic keywords, keeping its overall visibility at 77/100.
The app ranks #1 for "easytax" and holds top‑3 positions for "sales tax calculator" and "tax calculator", contributing to a 97% keyword score. Maintain these positions by keeping core keywords prominent in the title and short description.
Charts score is 0%, meaning the app is not appearing in top charts globally or in Finance. This limits organic discoverability and install velocity. A boost in download volume and engagement is needed to break into the charts.
Keywords like "discount calculator" (traffic 54), "shopping calculator" (traffic 52), "purchase calculator" (traffic 66) and "receipt calculator" (traffic 59) have strong search demand but are not ranked. Incorporating them into metadata can capture additional traffic.
The description currently repeats "sales tax calculator" without leveraging synonyms. Re‑write the short and long descriptions to embed unranked high‑traffic terms naturally, placing primary keywords within the first 30 characters.
A 90% quality score suggests good functionality, but visual conversion could be improved. Adding 5 high‑resolution screenshots, a short demo video, and a compelling feature graphic can raise click‑through rates, supporting chart climb.
- 1Add missing high‑traffic keywords (discount calculator, shopping calculator, purchase calculator, receipt calculator) to title, short description, and long description.
- 2Rewrite the short description to place primary keywords within the first 30 characters and include synonyms for broader coverage.
- 3Create and upload a 15‑second preview video plus 5 updated screenshots highlighting tax and discount calculations.
- 4Run a targeted acquisition campaign (e.g., Google UAC) to increase install volume and drive chart placement within Finance.
- 5Implement an in‑app prompt for 5‑star reviews and respond to existing feedback to sustain the 4.5 rating.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): calculate tax, tax rate calculator.
Good visibility score
Score of 77/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of EasyTax - Sales Tax Calculator?
EasyTax - Sales Tax Calculator has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does EasyTax - Sales Tax Calculator rank?
EasyTax - Sales Tax Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of EasyTax - Sales Tax Calculator?
Based on shared keyword rankings, the most frequent competitors of EasyTax - Sales Tax Calculator are Tax Calculator 2025, Easytax, US Sales Tax Calculator by ZIP. These apps appear next to EasyTax - Sales Tax Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is EasyTax - Sales Tax Calculator in on the Google Play?
EasyTax - Sales Tax Calculator is listed in the Finance category on the Google Play.
How can EasyTax - Sales Tax Calculator improve its App Store Optimization?
Based on this audit, EasyTax - Sales Tax Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to EasyTax - Sales Tax Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.