How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple calculator | #24 | |||||
| offline calculator | #33 | |||||
| basic calculator | #45 | |||||
| calculator with history | #52 | |||||
| calculator | Not ranked | — | — | |||
| scientific calculator | Not ranked | — | — | |||
| percentage calculator | Not ranked | — | — | |||
| math calculator | Not ranked | — | — | |||
| floating calculator | Not ranked | — | — | |||
| dark mode calculator | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has excellent quality (88% score) and solid user feedback (4.2 rating, 3,125 reviews) but suffers from extremely low visibility (21/100) due to poor keyword rankings and no chart presence. Immediate focus should be on keyword optimization and metadata refinement to move into top‑10 positions and drive organic installs.
The app scores 88% on quality and holds a 4.2‑star rating with over 3k reviews, indicating strong user satisfaction. Leverage this credibility in the app store listing and promotional assets to improve conversion rates.
Only 4 of the 10 target keywords rank, and none are in the top 10; the primary keyword "calculator" is not ranked despite 87 traffic and 94 difficulty. This drives the low Visibility Score (21/100).
The app is not appearing in any global or category charts, which limits organic discovery and momentum. Chart rankings are closely tied to install velocity and conversion rates.
Keywords like "offline calculator" (rank 33, difficulty 41) and "dark mode calculator" (not ranked, difficulty 35) have moderate traffic and relatively low competition. Optimizing meta‑data for these can quickly push them into the top 10.
The current title "Calculator: Simple Calculator" repeats the brand and misses high‑traffic terms. Adding primary keywords (e.g., "Simple Scientific Calculator") can improve relevance for searches like "calculator" and "scientific calculator".
A competitor named "Simple Calculator" is ahead and shares two of your keywords. By outperforming them on the low‑difficulty keywords they ignore (e.g., "dark mode calculator"), you can capture their traffic slice.
Actionable recommendations to improve your visibility
19 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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