This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple calculator | #24 |  |  |      | ||
| offline calculator | #33 |  |  |    | ||
| basic calculator | #45 | |  | | ||
| calculator with history | #52 |  |  |     | ||
| calculator | Not ranked | — | — |  | ||
| scientific calculator | Not ranked | — | — |      | ||
| percentage calculator | Not ranked | — | — |     | ||
| math calculatorOpportunity | Not ranked | — | — |  | ||
| floating calculatorOpportunity | Not ranked | — | — |      | ||
| dark mode calculatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Simple Calculator
Tools
Calculator: Simple Calculator
Tools
Simple Calculator with history
Tools
OpenCalc - Calculator
Tools
Simple Calculator
Tools
Calculator - unit converter
Productivity
Calculator - Simple Calculator
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
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QR & Barcode Scanner
Move to iOS
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Clean Utility Toolkit
All Restore - Photo & Video
Samsung Smart Switch Mobile
Google Translate
QR & Barcode Scanner Launcher
ProCleaner - Storage Cleaner
Cleaner Toolbox
Smart TV Remote Control APP
Proton VPN: Fast & Secure VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has excellent quality (88% score) and solid user feedback (4.2 rating, 3,125 reviews) but suffers from extremely low visibility (21/100) due to poor keyword rankings and no chart presence. Immediate focus should be on keyword optimization and metadata refinement to move into top‑10 positions and drive organic installs.
The app scores 88% on quality and holds a 4.2‑star rating with over 3k reviews, indicating strong user satisfaction. Leverage this credibility in the app store listing and promotional assets to improve conversion rates.
Only 4 of the 10 target keywords rank, and none are in the top 10; the primary keyword "calculator" is not ranked despite 87 traffic and 94 difficulty. This drives the low Visibility Score (21/100).
The app is not appearing in any global or category charts, which limits organic discovery and momentum. Chart rankings are closely tied to install velocity and conversion rates.
Keywords like "offline calculator" (rank 33, difficulty 41) and "dark mode calculator" (not ranked, difficulty 35) have moderate traffic and relatively low competition. Optimizing meta‑data for these can quickly push them into the top 10.
The current title "Calculator: Simple Calculator" repeats the brand and misses high‑traffic terms. Adding primary keywords (e.g., "Simple Scientific Calculator") can improve relevance for searches like "calculator" and "scientific calculator".
A competitor named "Simple Calculator" is ahead and shares two of your keywords. By outperforming them on the low‑difficulty keywords they ignore (e.g., "dark mode calculator"), you can capture their traffic slice.
- 1Revise the app title to include high‑traffic keywords (e.g., "Simple Scientific Calculator") and keep it under 30 characters.
- 2Add the top‑performing low‑difficulty keywords (offline calculator, dark mode calculator, percentage calculator) naturally into the short description and first 150 characters of the long description.
- 3Create a dedicated subtitle/short description line for each unranked high‑traffic keyword, using synonyms and natural language to avoid keyword stuffing.
- 4Update the app's graphic assets (icon, screenshots) to highlight offline and dark‑mode capabilities, then run A/B tests to boost conversion and chart placement.
- 5Launch an in‑app prompt for 5‑star reviews after successful calculations and respond to existing reviews to maintain a rating above 4.3.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
19 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calculator: Simple Calculator?
Calculator: Simple Calculator has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does Calculator: Simple Calculator rank?
Calculator: Simple Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calculator: Simple Calculator?
Based on shared keyword rankings, the most frequent competitors of Calculator: Simple Calculator are Simple Calculator, OpenCalc - Calculator, Simple Calculator. These apps appear next to Calculator: Simple Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calculator: Simple Calculator in on the Google Play?
Calculator: Simple Calculator is listed in the Tools category on the Google Play.
How can Calculator: Simple Calculator improve its App Store Optimization?
Based on this audit, Calculator: Simple Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calculator: Simple Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.