This audit was generated on April 4, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| slumber | #1 | — | ||||
| sleep stories | #2 | |||||
| insomnia help | #2 | |||||
| fall asleep fast | #3 | |||||
| guided sleep meditation | #5 | |||||
| calming sleep music | #5 | |||||
| sleep sounds | #11 | |||||
| bedtime stories | #12 | |||||
| white noise | #20 | |||||
| nature sounds | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
BetterSleep: Sleep tracker
Health & Fitness
Bedtime Stories for adults
Lifestyle
Sleepiest: Bedtime Stories
Health & Fitness
Breethe - Sleep & Meditation
Health & Fitness
Sound Sleeper Baby White Noise
Parenting
Calm - Sleep, Meditate, Relax
Health & Fitness
Headspace Meditate Sleep Relax
Health & Fitness
Sleep Jar - Sounds and Stories
Health & Fitness
Insomnia Coach
Health & Fitness
Kids Bedtime Stories – Lunabi
Parenting
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Tracker
AllTrails: Hike, Bike & Run
Flo Ovulation & Period Tracker
Step Tracker Launcher
healow
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Pilates Workout at Home
Strava: Run, Bike, Walk
BitePal: AI Calorie Counter
FunSteps
Hearapy
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Slumber ranks strongly for core sleep keywords but suffers from low chart visibility and a sub‑optimal quality score. Immediate focus should be on boosting installs and refining metadata to capture missed high‑traffic terms.
The app holds #1 for "slumber" and top‑2 positions for "sleep stories", "insomnia help" and "fall asleep fast", accounting for the 100% Keywords Score. Leverage these rankings in promotional assets to maintain momentum.
A 4.3‑star rating from 4,400 reviews supports credibility and can improve conversion. Highlight the rating in screenshots and the short description to entice new users.
Charts Score is 0%, meaning the app isn’t appearing in any top‑10 lists globally or in the Health & Fitness category. This limits organic discoverability and signals low install velocity.
A 63% Quality Score indicates issues with the store listing (e.g., missing localized copy, sub‑optimal screenshots/video, or incomplete feature list). Improving these elements can raise conversion rates.
Keywords such as "white noise" (rank 20) and "nature sounds" (unranked) have traffic scores above 65 but are poorly positioned. Adding these terms to the title, short description, or keyword list can capture additional searches.
- 1Insert high‑traffic, low‑ranked keywords (e.g., "white noise", "nature sounds") into the app title and short description while keeping brand identity.
- 2Refresh visual assets: add a 15‑second gameplay video and update screenshots to showcase the 1000+ stories, meditation tracks, and noise libraries.
- 3Implement an in‑app review prompt after a successful sleep session to boost the volume of 5‑star reviews and overall rating.
- 4Launch a targeted user‑acquisition campaign (e.g., Google UAC) to increase daily installs by at least 5% and push the app into the Health & Fitness top charts.
- 5Localize the store listing for the top three markets (US, UK, India) and include localized keyword variations to improve relevance and install rate.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3388 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): sleep stories, insomnia help, guided sleep meditation.
Good visibility score
Score of 78/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Slumber: Fall Asleep, Insomnia?
Slumber: Fall Asleep, Insomnia has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 4, 2026.
On how many keywords does Slumber: Fall Asleep, Insomnia rank?
Slumber: Fall Asleep, Insomnia is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Slumber: Fall Asleep, Insomnia?
Based on shared keyword rankings, the most frequent competitors of Slumber: Fall Asleep, Insomnia are Calm - Sleep, Meditate, Relax, Headspace Meditate Sleep Relax, BetterSleep: Sleep tracker. These apps appear next to Slumber: Fall Asleep, Insomnia on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Slumber: Fall Asleep, Insomnia in on the Google Play?
Slumber: Fall Asleep, Insomnia is listed in the Health & Fitness category on the Google Play.
How can Slumber: Fall Asleep, Insomnia improve its App Store Optimization?
Based on this audit, Slumber: Fall Asleep, Insomnia should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Slumber: Fall Asleep, Insomnia.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.