CTA Dex: Pokédex & Tracker

The app owns #1 ranks for 'national dex' (75 traffic, difficulty 43) and 'shiny living dex' (68 traffic, difficulty 37), indicating strong ASO execution for dedicated collector segments. Rankings for 'pokédex tracker' (#2, 57 traffic) and 'pokémon tracker' (#4, 70 traffic) further validate effective metadata optimization for tracker-focused users seeking comprehensive solutions.

Failing to rank for 'pokémon' (81 traffic, difficulty 92) is a critical visibility blocker—this is the highest-traffic keyword analyzed and the entry point for most casual users. While difficulty 92 is challenging, competitors like Dex Tracker have achieved visibility here, suggesting the current title lacks sufficient keyword weight in the most valuable search real estate.

Zero chart presence (0% charts score, N/A global and category rankings) combined with 'Tools' category placement indicates weak browse-driven discovery. The Tools category is oversaturated and poorly aligned with user search behavior for Pokémon apps, which expect Books & Reference or Entertainment categorization where competitor Dex Tracker likely performs better.

'pokémon team builder' generates 67 traffic with manageable difficulty (39) yet remains unranked—this represents a distinct user need (competitive/online players) separate from the current collector-focused positioning. Adding team synergy analysis, EV/IV tracking, or damage calculators could capture this adjacent market while leveraging existing infrastructure.

'pokémon move list' (53 traffic, not ranked) and 'pokémon evolutions' (77 traffic, rank 80) show underutilized content features already mentioned in the description. These represent quick wins through dedicated in-app sections and metadata emphasis—the app already lists moves and evolution methods but doesn't surface them as searchable functionalities.

With only 2 shared keywords against top competitor Dex Tracker, there's substantial opportunity to analyze their ranked terms and metadata structure. Competitors like MasterDex and Dexverse being 'behind' suggests their strategies are replicable, while Quartix Vehicle Tracking's presence indicates algorithmic confusion the app could exploit through clearer Pokémon-specific signals.