This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| multi launcher | #1 | — |  |     | ||
| easy home screen | #9 |  |  |    | ||
| text based launcher | #16 |  |  |      | ||
| android launcher replacement | #16 |  |  |  | ||
| launcher for seniors | #21 | | |     | ||
| customizable home screen | #25 |  |  |   | ||
| simple android launcher | #27 |  |  | | ||
| custom launcher | #33 | |  |  | ||
| minimalist launcher | #60 |  |  |   | ||
| gesture based launcherOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Oasis - Minimal App Launcher
Productivity
Aero - Minimalist Launcher
Productivity
Widgeet-Color Widgets(Widget)
Personalization
Smart Launcher 6 ‧ Home Screen
Personalization
Slim Launcher
Productivity
Microsoft Launcher
Personalization
hyperion launcher
Personalization
Octopi Launcher • Home Screens
Personalization
ThemeArt - Widgets, App icons
Personalization
Just Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Big Keyboard: Easy Homescreen
Zedge™ Wallpapers & Ringtones
Candy Race Launcher
Themepack - App Icons, Widgets
Pillow Chase Home App
Make Money: Play to Earn Cash
Messenger Chat Home
Live Wallpapers - VibeWalls
iControl: Easy Widgets Themes
Facemoji AI Emoji Keyboard
Music ringtones for android
Emoji Up genmoji sticker maker
Cute Keyboard: Sounds & Emojis
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Multi Launcher shows solid keyword fundamentals with 82% keyword score and #1 ranking for its brand term, but suffers from critical discoverability gaps including zero chart presence, weak category ranking, and missed high-traffic opportunities. The app is positioned in a crowded minimalist launcher market where competitors like Oasis and Aero are outperforming, making immediate ASO intervention essential for sustainable growth.
Owning #1 rank for 'multi launcher' with 72 traffic validates the app's unique positioning. This 82% keyword score provides a foundation to build upon—leverage this by expanding branded keyword clusters and defending against competitors attempting to capture this term through paid or organic means.
The 0% charts score (Global: N/A, Category: N/A) indicates the app is virtually invisible in Google Play's discovery surfaces. Combined with 'not ranked' category status, this creates a critical funnel blockage—users cannot find Multi Launcher through browsing, the platform's primary discovery mechanism beyond search.
Missing rankings for 'gesture based launcher' (42 difficulty, 42 traffic) and ranking #60 for 'minimalist launcher' (66 difficulty, 62 traffic) are significant losses. The latter has 66 difficulty—challenging but achievable with focused optimization—yet represents the app's core value proposition being undiscovered.
Ranking #21 for 'launcher for seniors' (52 traffic, 38 difficulty) and #9 for 'easy home screen' (72 traffic, 44 difficulty) reveals an underserved segment. Microsoft Launcher and Oasis aren't targeting this explicitly—the description's 'large text for visibility' angle should be amplified with dedicated keywords like 'big button launcher' or 'elderly friendly'.
With only 1-2 shared keywords against each competitor, there's massive opportunity to poach Microsoft Launcher's 'productivity' and 'seamless' adjacent terms, or Oasis's 'minimal' and 'focus' keywords. The app's 'text-based' differentiation is unique—target 'icon free launcher' or 'no icon launcher' (likely low competition).
The title 'Multi Launcher ‧ Home Screen' wastes precious character space—'Home Screen' is generic and unranked, while high-potential terms like 'Text', 'Simple', or 'Easy' are absent. Competitors like 'Oasis - Minimal App Launcher' and 'Aero - Minimalist Launcher' front-load their core value props; Multi Launcher buries its differentiation.
- 1Revise title to 'Multi Launcher: Simple Text-Based Home Screen' or 'Multi Launcher - Minimalist Text Launcher' to integrate high-value keywords 'simple', 'text', and 'minimalist' while preserving brand
- 2Rewrite description opening to front-load 'minimalist launcher', 'text based', and 'easy launcher' within first 160 characters for algorithmic crawl priority
- 3Add 5-star review generation campaign targeting 'easy home screen' and 'launcher for seniors' users—ratings correlate directly with category ranking algorithms
- 4Create feature graphic and screenshots emphasizing accessibility/large text to capture 'launcher for seniors' intent and improve conversion from browse
- 5Submit for featuring in Personalization category with pitch angle 'accessibility-focused minimalist launcher'—unique positioning vs. generic competitors
- 6Build backlinks from accessibility/senior tech blogs to improve store listing authority and potentially trigger 'similar apps' algorithmic recommendations
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1695 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): easy home screen.
Good visibility score
Score of 65/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Multi Launcher ‧ Home Screen?
Multi Launcher ‧ Home Screen has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Multi Launcher ‧ Home Screen rank?
Multi Launcher ‧ Home Screen is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Multi Launcher ‧ Home Screen?
Based on shared keyword rankings, the most frequent competitors of Multi Launcher ‧ Home Screen are Microsoft Launcher, Oasis - Minimal App Launcher, hyperion launcher. These apps appear next to Multi Launcher ‧ Home Screen on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Multi Launcher ‧ Home Screen in on the Google Play?
Multi Launcher ‧ Home Screen is listed in the Personalization category on the Google Play.
How can Multi Launcher ‧ Home Screen improve its App Store Optimization?
Based on this audit, Multi Launcher ‧ Home Screen should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Multi Launcher ‧ Home Screen.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.