This audit was generated on April 13, 2026
The data may no longer be up to date.
This audit was generated on April 13, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| multi launcher | #1 | — |  |     | ||
| easy home screen | #9 |  |  |    | ||
| text based launcher | #16 |  |  |      | ||
| android launcher replacement | #16 |  |  |  | ||
| launcher for seniors | #21 | | |     | ||
| customizable home screen | #25 |  |  |   | ||
| simple android launcher | #27 |  |  | | ||
| custom launcher | #33 | |  |  | ||
| minimalist launcher | #60 |  |  |   | ||
| gesture based launcher | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Multi Launcher shows solid keyword fundamentals with 82% keyword score and #1 ranking for its brand term, but suffers from critical discoverability gaps including zero chart presence, weak category ranking, and missed high-traffic opportunities. The app is positioned in a crowded minimalist launcher market where competitors like Oasis and Aero are outperforming, making immediate ASO intervention essential for sustainable growth.
Owning #1 rank for 'multi launcher' with 72 traffic validates the app's unique positioning. This 82% keyword score provides a foundation to build upon—leverage this by expanding branded keyword clusters and defending against competitors attempting to capture this term through paid or organic means.
The 0% charts score (Global: N/A, Category: N/A) indicates the app is virtually invisible in Google Play's discovery surfaces. Combined with 'not ranked' category status, this creates a critical funnel blockage—users cannot find Multi Launcher through browsing, the platform's primary discovery mechanism beyond search.
Missing rankings for 'gesture based launcher' (42 difficulty, 42 traffic) and ranking #60 for 'minimalist launcher' (66 difficulty, 62 traffic) are significant losses. The latter has 66 difficulty—challenging but achievable with focused optimization—yet represents the app's core value proposition being undiscovered.
Ranking #21 for 'launcher for seniors' (52 traffic, 38 difficulty) and #9 for 'easy home screen' (72 traffic, 44 difficulty) reveals an underserved segment. Microsoft Launcher and Oasis aren't targeting this explicitly—the description's 'large text for visibility' angle should be amplified with dedicated keywords like 'big button launcher' or 'elderly friendly'.
With only 1-2 shared keywords against each competitor, there's massive opportunity to poach Microsoft Launcher's 'productivity' and 'seamless' adjacent terms, or Oasis's 'minimal' and 'focus' keywords. The app's 'text-based' differentiation is unique—target 'icon free launcher' or 'no icon launcher' (likely low competition).
The title 'Multi Launcher ‧ Home Screen' wastes precious character space—'Home Screen' is generic and unranked, while high-potential terms like 'Text', 'Simple', or 'Easy' are absent. Competitors like 'Oasis - Minimal App Launcher' and 'Aero - Minimalist Launcher' front-load their core value props; Multi Launcher buries its differentiation.
Actionable recommendations to improve your visibility
Your description is 1695 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): easy home screen.
Score of 65/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Multi Launcher ‧ Home Screen has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
Multi Launcher ‧ Home Screen is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Multi Launcher ‧ Home Screen are Microsoft Launcher, Oasis - Minimal App Launcher, hyperion launcher. These apps appear next to Multi Launcher ‧ Home Screen on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Multi Launcher ‧ Home Screen is listed in the Personalization category on the Google Play.
Based on this audit, Multi Launcher ‧ Home Screen should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Multi Launcher ‧ Home Screen.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US