This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| homex launcher | #1 | — |  |     | ||
| smart home screen | #15 |  |  |      | ||
| clean ui launcher | #37 |  |  |    | ||
| home screen replacementOpportunity | #96 |  |  |   | ||
| fast launcherOpportunity | Not ranked | — | — |    | ||
| minimal launcher | Not ranked | — | — |    | ||
| android launcherOpportunity | Not ranked | — | — |   | ||
| customizable launcherOpportunity | Not ranked | — | — |  | ||
| gesture launcherOpportunity | Not ranked | — | — |     | ||
| smart launcherOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SmartThings
Lifestyle
One S25 Launcher - S25 One Ui
Personalization
Button Master: Assistive Touch
Personalization
Win-X Launcher Ultimate
Personalization
Range Smart Home
Business
Launcher OS™ Pro
Personalization
Mur Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
Meta AI - Assistant & Glasses
ChatGPT
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - AI Chat & Video
Google Gemini
PDF Reader - PDF Viewer
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
Microsoft Excel: Spreadsheets
PDF Reader, Editor & Scanner
ID.me Authenticator
DuckDuckGo, Duck.ai, & VPN
Google Docs
Open Chat - AI bot app
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
HomeX Launcher has critical visibility issues with a 35/100 score despite decent app quality (88%). The app ranks for only 4/10 targeted keywords, misses high-traffic terms entirely, and has zero chart presence. Immediate priority is expanding keyword coverage for competitive launcher terms while building ranking momentum for existing positions.
Rank 1 for 'homex launcher' (traffic 50) demonstrates complete brand ownership. Leverage this by building brand searches through external marketing to drive organic discovery and reinforce the branded keyword's authority signal to the algorithm.
Completely unranked for 'fast launcher' (73 traffic, difficulty 45), 'android launcher' (73 traffic, difficulty 42), and 'smart launcher' (69 traffic, difficulty 43) — all moderate-difficulty, high-value terms. These combined represent 215+ traffic units of completely missed opportunity in core category searches.
Only 40% keyword success rate with 4/10 ranked. Rank 96 for 'home screen replacement' and rank 37 for 'clean ui launcher' indicate extremely weak relevance signals. The description wastes 500 characters on feature lists instead of strategic keyword density for target terms.
Not ranked for 'gesture launcher' (64 traffic, difficulty 41) — if the app has gesture functionality, this is an under-leveraged differentiator. Competitors show weak shared keyword overlap (max 1), suggesting fragmented category leadership and ranking volatility to exploit.
Current description front-loads generic phrases ('fast, smart, and minimal') without repeating target keywords at optimal density. 'Smart home screen replacement' appears once buried mid-text. Restructure to lead with 'android launcher' and 'fast launcher' in first 160 characters for higher indexing weight.
Listed in Productivity with no rank versus launcher competitors likely in Personalization. Test category placement — Google's algorithm may better associate launcher apps with Personalization for search intent matching, potentially improving browse visibility and chart eligibility.
- 1Rewrite description: front-load 'fast launcher for Android' and 'customizable Android launcher' in first 160 chars, repeat 'launcher' 8-10×, add 'gesture' and 'minimal' naturally 3× each
- 2Implement rank targeting for 'android launcher' and 'smart launcher' via title/subtitle optimization — add to app title if policy permits, otherwise short description
- 3Add 5-10 long-tail variants: 'ultra fast launcher', 'simple launcher android', '2025 android launcher', 'gesture control launcher' to capture lower-difficulty traffic
- 4Validate and potentially switch category to Personalization for better category browse alignment with launcher intent
- 5Drive 100+ new ratings through in-app review prompt to reach 4.5+ threshold for chart eligibility and conversion rate improvement
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2693 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of HomeX Launcher – Smart Home UI?
HomeX Launcher – Smart Home UI has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does HomeX Launcher – Smart Home UI rank?
HomeX Launcher – Smart Home UI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of HomeX Launcher – Smart Home UI?
Based on shared keyword rankings, the most frequent competitors of HomeX Launcher – Smart Home UI are Win-X Launcher Ultimate, SmartThings, Range Smart Home. These apps appear next to HomeX Launcher – Smart Home UI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is HomeX Launcher – Smart Home UI in on the Google Play?
HomeX Launcher – Smart Home UI is listed in the Productivity category on the Google Play.
How can HomeX Launcher – Smart Home UI improve its App Store Optimization?
Based on this audit, HomeX Launcher – Smart Home UI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HomeX Launcher – Smart Home UI.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.