This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| widget launcher | #1 | — |  |     | ||
| launcher widget | #7 |  |  |   | ||
| home screen | Not ranked | — | — |    | ||
| widget transparencyOpportunity | Not ranked | — | — |      | ||
| custom launcherOpportunity | Not ranked | — | — |   | ||
| minimalist homeOpportunity | Not ranked | — | — |     | ||
| quick launchOpportunity | Not ranked | — | — |      | ||
| transparent widgetOpportunity | Not ranked | — | — |    | ||
| launcher toolOpportunity | Not ranked | — | — |      | ||
| simple launcherOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Launchy Widget App Launcher
Personalization
Launcher OS - Themes & Widgets
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Big Keyboard: Easy Homescreen
Zedge™ Wallpapers & Ringtones
Candy Race Launcher
Themepack - App Icons, Widgets
Pillow Chase Home App
Make Money: Play to Earn Cash
Messenger Chat Home
Live Wallpapers - VibeWalls
iControl: Easy Widgets Themes
Facemoji AI Emoji Keyboard
Music ringtones for android
Emoji Up genmoji sticker maker
Cute Keyboard: Sounds & Emojis
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Widget Launcher ranks #1 for its primary keyword but suffers from poor chart visibility, low rating, and missed high‑traffic keywords, limiting its overall ASO performance.
The app holds rank 1 for "widget launcher" with traffic score 70 and difficulty 53, contributing to the strong 88% Keywords Score. Leverage this position by reinforcing the keyword in the title and short description.
Charts Score is 0% – the app does not appear in any global or category charts, indicating low organic discoverability beyond its primary keyword.
A 3.1‑star rating from only 69 reviews drags down the Quality Score (63%). This negatively impacts conversion and algorithmic trust.
Keywords like "home screen" (traffic 72, difficulty 68) and "custom launcher" (traffic 74, difficulty 44) have high search volume but are currently unranked. Adding them to the description and subtitle can capture additional traffic.
The Quality Score suggests sub‑optimal store assets. Adding high‑resolution screenshots, a demo video, and localized graphics will improve engagement and may boost the Charts Score.
Competitors share only one keyword each, meaning there is little direct keyword competition. Expanding the keyword set gives Widget Launcher a clear advantage in the Personalization category.
- 1Add top‑traffic, unranked keywords (e.g., "home screen", "custom launcher", "transparent widget") to the short and full description, maintaining natural language.
- 2Refresh store assets: include 5+ screenshots showing transparency settings, a 15‑second promo video, and a localized banner for minimalist themes.
- 3Implement an in‑app review prompt after successful widget placement to increase review volume and lift the rating above 4 stars.
- 4Run an A/B test on the app title/subtitle to incorporate the primary keyword "widget launcher" and secondary high‑traffic terms.
- 5Monitor keyword rankings weekly and adjust metadata to maintain the #1 position while climbing into the top‑10 for additional keywords.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): launcher widget.
Good visibility score
Score of 69/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Widget Launcher?
Widget Launcher has a visibility score of 69 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Widget Launcher rank?
Widget Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Widget Launcher?
Based on shared keyword rankings, the most frequent competitors of Widget Launcher are Launchy Widget App Launcher, Multi Launcher ‧ Home Screen, Launcher OS - Themes & Widgets. These apps appear next to Widget Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Widget Launcher in on the Google Play?
Widget Launcher is listed in the Personalization category on the Google Play.
How can Widget Launcher improve its App Store Optimization?
Based on this audit, Widget Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Widget Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.