This audit was generated on April 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| material widgets | #2 |  |  |    | ||
| material design widgets | #2 | |  |   | ||
| expressive widgets | #4 | |  |  | ||
| google material 3 | #5 | |  |    | ||
| resizable widgets | #6 |  |  |     | ||
| dynamic widgets | #8 |  | |      | ||
| home screen widgets | #8 |  |  |     | ||
| customizable widgets | #11 |  | |    | ||
| android widgets | #19 |  |  | | ||
| material you | #26 |  |  |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Material You Widgets
Personalization
Digital Material You 2
Personalization
MagicWidgets - iOS Widgets
Personalization
Widgify - DIY Live Wallpaper
Tools
Material Expressive widgets
Personalization
Widgeet-Color Widgets(Widget)
Personalization
Analog Material You
Personalization
Material Glass Widgets
Personalization
Material 3: Watch face
Personalization
Everything Widgets
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Glass Widgets
Fallout Pip-Boy SE Watch Face
MD339 Digital watch face
Everything Widgets
PER27 Digital Watch Face
MD307 Digital watch face
PER32 Ultra Hybrit Watch Face
Minimal - Classic - RE31
MD326 3D Modern Watch Face
D355 Premium Watch Face
OneUI Widgets
Galaxy Widgets: One UI
PER23 Digital Watch Face
WB Digital Base 2 Watch Face
ILLUMINATOR Digital Watch face
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Material Widgets : Everything demonstrates exceptional keyword optimization with 99% keyword score and strong rankings for core terms like 'material widgets' (rank 2) and 'material design widgets' (rank 2). However, critical visibility gaps exist: zero chart presence, low category visibility, and a concerning 50% quality score despite 4.3 rating, suggesting metadata or creative asset issues requiring immediate attention.
Ranks #2 for high-value primary keywords 'material widgets' (traffic 54, difficulty 56) and 'material design widgets' (traffic 66, difficulty 42), securing top 10 positions for 7/10 analyzed keywords. This indicates excellent title, short description, and long description optimization for core Material You terminology.
Charts Score of 0% with 'N/A' for both global and category rankings indicates the app fails to appear in top chart positions despite keyword success. The 773 reviews with 4.3 rating should qualify for rankings—suggests download velocity, retention metrics, or regional distribution issues suppressing chart eligibility.
50% Quality Score contradicts the 4.3/5 rating from 773 reviews, indicating Google Play's algorithm flags technical issues: possible crashes, ANRs, low install-to-open rates, or metadata-content mismatch. The 99% keyword score vs. 50% quality score spread of 49 points is abnormal and demands investigation.
Primary keyword 'material you' ranks 26 with 48 traffic and 78 difficulty—underperforming given the app's core positioning. Keyword 'android widgets' (traffic 66, difficulty 40) ranks 19 despite being highly relevant. Optimizing description density and acquiring ratings specifically mentioning these terms could improve rankings.
Three competitors rank ahead with shared keywords ('Material You Widgets', 'Digital Material You 2'), suggesting feature or metadata differentiation opportunities. Only 2-3 shared keywords indicate limited direct competition overlap—expanding keyword coverage into 'kwgt', 'widget pack', and 'clock widget' adjacencies could capture competitor traffic.
$0.99 price point in a category dominated by free-with-IAP or freemium models limits install velocity, directly impacting chart rankings and keyword ranking sustainability. The 'No Extra Apps Needed' value proposition in description suggests awareness of this friction but doesn't resolve conversion barrier.
- 1Investigate and resolve Quality Score 50% issue: check Google Play Console for elevated crash rates, ANR data, and verify metadata accurately represents app functionality
- 2Implement A/B test on pricing strategy: introduce freemium tier with limited widgets to boost install velocity and chart eligibility, monetize via premium unlock or donation
- 3Optimize for 'material you' keyword: increase density in title (currently truncated), first 160 characters of short description, and first 500 characters of long description
- 4Expand keyword coverage: add 'kwgt', 'widget pack', 'clock widget', 'weather widget', and 'battery widget' to capture adjacent competitor traffic
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2688 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): google material 3, dynamic widgets, home screen widgets.
Good visibility score
Score of 77/100 indicates solid app store presence.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Material Widgets : Everything?
Material Widgets : Everything has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 16, 2026.
On how many keywords does Material Widgets : Everything rank?
Material Widgets : Everything is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Material Widgets : Everything?
Based on shared keyword rankings, the most frequent competitors of Material Widgets : Everything are Material You Widgets, Widgeet-Color Widgets(Widget), Digital Material You 2. These apps appear next to Material Widgets : Everything on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Material Widgets : Everything in on the Google Play?
Material Widgets : Everything is listed in the Personalization category on the Google Play.
How can Material Widgets : Everything improve its App Store Optimization?
Based on this audit, Material Widgets : Everything should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Material Widgets : Everything.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.