This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| delete empty folders | #4 |  |  |    | ||
| remove empty directories | #4 | |  | | ||
| empty folder deletion | #4 | | | | ||
| empty directory cleaner | #4 | | | | ||
| empty folder cleaner | #5 |  |  | | ||
| empty folder remover | #5 | | | | ||
| clean empty directory | #5 | |  | | ||
| clean empty folders | #6 | | | | ||
| folder removal tool | #7 | |  |    | ||
| folder cleaner | #14 | | |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Empty Folder Cleaner
Tools
Delete Empty Folders – Cleaner
Tools
Empty Folder Cleaner
Tools
Empty Folder Cleaner
Tools
Empty Folder Cleaner
Tools
Empty Folder Remover
Tools
Norton Cleaner – Junk removal
Tools
Empty Folder Cleaner
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Cleanup: Phone Storage Cleaner
QR & Barcode Scanner
Find My Phone by Clap Launcher
Clean Master Box
Cleaner Toolbox
Google Authenticator
Move to iOS
Proton VPN: Fast & Secure VPN
Cleaner Guard
Clean Sweep Plus
Samsung Smart Switch Mobile
VPN - Super Unlimited Proxy
QR & Barcode Scanner Launcher
QR Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Empty Folder Cleaner demonstrates strong keyword optimization with 9/10 keywords in top 10 positions and excellent ratings (4.8/5), but suffers from zero chart visibility and a critical identity crisis—4 competitors share the identical name, severely diluting brand recognition and discoverability.
The app achieves impressive rankings across high-value terms: 9 keywords in top 10 positions, with strong positions on 'delete empty folders' (rank 4, traffic 70) and 'empty folder cleaner' (rank 5, traffic 72). The 100% Keywords Score reflects effective metadata optimization and strong relevance signals to Google's algorithm.
0% Charts Score with 'not ranked' category position indicates the app fails to convert keyword visibility into download velocity. Despite ranking for high-traffic terms, users aren't choosing this app over alternatives—the identical naming with 4+ competitors likely causes confusion and splits brand equity.
Four direct competitors share the exact name 'Empty Folder Cleaner,' creating catastrophic discoverability issues. Search results likely show multiple identical listings, forcing users to rely on developer name (Smin photo recovery—unrelated to core function) or ratings count, harming click-through rate and install conversion.
Current description contains typos ('forders'), grammatical errors, and keyword stuffing without compelling value proposition. The 90% Quality Score suggests room for improvement—rewriting with clear benefits, fixing 'Smin photo recovery' developer name mismatch, and adding social proof could boost conversion rates significantly.
While core terms rank well, lower competition opportunities exist: 'remove empty directories' (difficulty 36, rank 4), 'empty folder deletion' (difficulty 34, rank 4), and 'folder removal tool' (difficulty 35, rank 7). Targeting 'android empty folder cleaner' or 'storage cleaner empty folders' could capture additional traffic with less competition.
4.8/5 rating with 25,635 reviews is a significant competitive advantage—most competitors likely have fewer reviews. This social proof isn't prominently featured in the visible description. Adding 'Loved by 25K+ users' or similar trust signals in the first 120 characters could differentiate from name-cloned competitors and improve conversion.
- 1Rebrand with a distinctive name (e.g., 'EmptySweep' or 'FolderZero') and update developer name from 'Smin photo recovery' to match the utility's actual function
- 2Rewrite description: fix typos, lead with rating/review count, add clear feature benefits, and optimize first 170 characters for search results display
- 3Implement A/B testing on short description and screenshots to improve click-through and conversion rates from current rankings
- 4Add 'android' and 'storage' modifiers to capture device-specific searches and expand into related cleaner keywords
- 5Apply for Google Play feature consideration and analyze why category ranking is missing despite strong keyword performance
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 8 keyword(s): delete empty folders, empty folder remover, clean empty folders.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Empty Folder Cleaner?
Empty Folder Cleaner has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Empty Folder Cleaner rank?
Empty Folder Cleaner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Empty Folder Cleaner?
Based on shared keyword rankings, the most frequent competitors of Empty Folder Cleaner are Empty Folder Cleaner, Empty Folder Cleaner, Empty Folder Cleaner. These apps appear next to Empty Folder Cleaner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Empty Folder Cleaner in on the Google Play?
Empty Folder Cleaner is listed in the Tools category on the Google Play.
How can Empty Folder Cleaner improve its App Store Optimization?
Based on this audit, Empty Folder Cleaner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Empty Folder Cleaner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.