This audit was generated on April 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tripsplit | #4 |  |  |    | ||
| split expenses | #26 |  |  |     | ||
| travel split | #49 |  |  |     | ||
| split travel costsOpportunity | #62 |  |  |  | ||
| group travelOpportunity | Not ranked | — | — |      | ||
| travel expense trackerOpportunity | Not ranked | — | — |    | ||
| group expense trackerOpportunity | Not ranked | — | — |  | ||
| backpacker budgetOpportunity | Not ranked | — | — |      | ||
| shared expensesOpportunity | Not ranked | — | — |  | ||
| trip budgetOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TripSplit
Travel & Local
Splitz - Split group expenses
Finance
Trip Split
Tools
Expedia: Hotels, Flights, Cars
Travel & Local
Splitwise
Finance
Splital - Cost split & bills
Finance
Split Bills - shared expenses
Finance
Split Trip
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
earnify
Expedia: Hotels, Flights, Cars
Google Earth
Booking.com: Hotels & Travel
Vrbo Vacation Rentals
U-Haul
American Airlines
Fly Delta
Southwest Airlines: Travel App
Capital One Travel
United Airlines
GasBuddy: Find & Pay for Gas
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
TripSplit has a modest visibility score (26/100) with a strong brand keyword ranking but lacks coverage for high‑traffic terms and category placement. Immediate focus should be on expanding keyword footprint, boosting user signals, and enhancing store assets to climb the rankings.
The app’s exact name "tripsplit" ranks 4th with traffic 63 and moderate difficulty (42), indicating strong brand recognition. Leverage this by keeping the brand name in the title and using it as a seed for related keywords.
Only 4 out of 10 target keywords are ranked; high‑traffic terms like "group travel", "travel expense tracker", and "shared expenses" are not indexed. Expand the keyword list and embed them in title, short description, and long description to capture additional traffic.
The app is not ranked in the Travel & Local category, missing out on category‑based discovery. Optimizing the primary keyword set for travel‑related terms and adding category‑specific assets can unlock this channel.
Zero reviews results in a quality score of only 50% and hampers trust. Implement in‑app prompts after a completed trip to solicit 5‑star reviews, targeting at least 20 reviews in the next 30 days.
Current description stops at 500 chars and likely omits many keywords. Rewrite the full description (up to 4000 chars) to naturally include top‑traffic keywords and add a compelling call‑to‑action. Pair with updated screenshots and a short video highlighting group expense splitting.
Competitors like Splitwise and Splitz rank for "split expenses" and "travel split" but not for niche terms such as "backpacker budget" or "group expense tracker". Target these lower‑difficulty keywords (difficulty 33‑39) to capture underserved search volume.
- 1Add high‑traffic keywords (e.g., "group travel", "travel expense tracker", "shared expenses") to the title and short description, keeping the brand name intact.
- 2Rewrite the long description to 3,000‑4,000 characters, integrating all 10 target keywords naturally and emphasizing key features.
- 3Create or update visual assets: add 5 screenshots with overlay text containing top keywords and produce a 15‑second promo video.
- 4Implement an in‑app review prompt after a trip is settled to gather at least 20 new 5‑star reviews within 30 days.
- 5Monitor keyword rankings weekly and run A/B tests on title/description variations to improve the category ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1515 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TripSplit - Split Expenses?
TripSplit - Split Expenses has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 8, 2026.
On how many keywords does TripSplit - Split Expenses rank?
TripSplit - Split Expenses is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TripSplit - Split Expenses?
Based on shared keyword rankings, the most frequent competitors of TripSplit - Split Expenses are TripSplit, Splitwise, Splitz - Split group expenses. These apps appear next to TripSplit - Split Expenses on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TripSplit - Split Expenses in on the Google Play?
TripSplit - Split Expenses is listed in the Travel & Local category on the Google Play.
How can TripSplit - Split Expenses improve its App Store Optimization?
Based on this audit, TripSplit - Split Expenses should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TripSplit - Split Expenses.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.