This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| luggage list | #4 |  |  |    | ||
| travel checklist | #5 | |  | | ||
| vacation packing | #5 |  |  | | ||
| packing list | #6 | |  | | ||
| packing checklist | #7 | | | | ||
| trip packing | #7 | |  | | ||
| travel packing | #7 | | | | ||
| packing list reise packliste | #8 | | |  | ||
| travel organizerOpportunity | #55 |  |  |     | ||
| pack plannerOpportunity | #71 |  |  |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PackParty: Group Packing List
Travel & Local
Travel Packing List - PackMate
Travel & Local
PackerTracker: Packing List
Travel & Local
My Daily Planner: To-Do List
Productivity
Visit A City
Travel & Local
PackPoint Premium packing list
Travel & Local
Trip Packing List - PackMyTrip
Travel & Local
SmartPack - packing lists
Travel & Local
PackTeo - Travel Packing List
Travel & Local
Class Planner
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
U-Haul
American Airlines
Fly Delta
Vrbo Vacation Rentals
Southwest Airlines: Travel App
Hilton Honors: Book Hotels
Marriott Bonvoy: Book Hotels
United Airlines
Frontier Airlines
Turo — Car rental marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has strong keyword coverage (86% score) but suffers from no chart presence and a low quality score, resulting in limited overall visibility.
Eight of the ten target keywords rank within the top 10 (e.g., "packing list" at #6 and "travel checklist" at #5), giving the app a solid 86% keyword score. Maintain this by preserving current keyword density and monitoring for rank drops.
The app has a 0% charts score and is not ranked in any global or category charts, indicating insufficient downloads and engagement to break into top‑listings. This directly limits organic discovery.
A 38% quality score reflects a 3.9‑star rating from only 331 reviews, likely combined with missing assets (video, detailed screenshots). Improving rating and adding richer media will boost conversion and quality metrics.
Keywords "pack planner" (rank 71) and "travel organizer" (rank 55) have respectable traffic (56 and 46) but low rankings. Optimizing title, short description, and feature copy for these terms can push them into the top 20 and capture additional users.
Competitors like PackPoint Premium and PackParty rank ahead despite sharing only 2‑3 keywords. Differentiating with unique selling points (e.g., weather integration, group sharing) and highlighting them in the listing can steal traffic from these apps.
- 1Incorporate top‑performing keywords (packing list, travel checklist, vacation packing) into the app title and short description within character limits.
- 2Add high‑resolution screenshots, a 30‑second promotional video, and expand the description to 4,000 characters with keyword‑rich bullet points.
- 3Implement an in‑app review prompt after a successful pack to drive ratings above 4.5 and increase review count to >500.
- 4Create dedicated ASO copy for "pack planner" and "travel organizer" and embed these terms in the feature graphic and recent update notes.
- 5Localize the store listing for German (e.g., include "packing list reise packliste") to capitalize on existing rank #8 and boost regional downloads.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1631 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): packing list reise packliste, travel checklist, packing checklist.
Good visibility score
Score of 66/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 12 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Packing List Travel Packlist?
Packing List Travel Packlist has a visibility score of 66 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Packing List Travel Packlist rank?
Packing List Travel Packlist is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Packing List Travel Packlist?
Based on shared keyword rankings, the most frequent competitors of Packing List Travel Packlist are PackPoint Premium packing list, PackParty: Group Packing List, Trip Packing List - PackMyTrip. These apps appear next to Packing List Travel Packlist on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Packing List Travel Packlist in on the Google Play?
Packing List Travel Packlist is listed in the Travel & Local category on the Google Play.
How can Packing List Travel Packlist improve its App Store Optimization?
Based on this audit, Packing List Travel Packlist should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Packing List Travel Packlist.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.