How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| docx converter | #9 | |||||
| pdf to word | #23 | |||||
| convert pdf to word | #30 | |||||
| pdf to docx | #31 | |||||
| pdf to word converter | #35 | |||||
| word to pdf converter | #49 | |||||
| pdf to text | #50 | |||||
| pdf converter | Not ranked | — | — | |||
| pdf merger | Not ranked | — | — | |||
| pdf reader | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
PDF to Word Converter - Docx has moderate keyword traction (53% score) with one strong ranking at #9 for 'docx converter', but suffers from zero chart presence and critical gaps in high-traffic keywords like 'pdf converter' and 'pdf reader'. The app is positioned in a crowded productivity category where competitors like Smallpdf dominate shared keywords, requiring immediate ASO intervention to improve discoverability.
The app holds position #9 for 'docx converter' with 66 traffic score and manageable difficulty (52), demonstrating ranking potential in less saturated niches. This should be leveraged as an anchor keyword to build topical authority around Docx-specific conversions.
Three major keywords show 'not ranked' status: 'pdf converter' (82 traffic, 62 difficulty), 'pdf merger' (61 traffic, 46 difficulty), and 'pdf reader' (89 traffic, 75 difficulty). Missing 'pdf converter'—the highest-volume term in the core feature set—represents massive lost acquisition opportunity.
Primary conversion keywords rank poorly: 'pdf to word' (#23, 86 traffic), 'pdf to word converter' (#35, 74 traffic), and 'convert pdf to word' (#30, 77 traffic). Despite inclusion in the app title, these rank outside top 20 where 90% of organic installs originate.
'pdf merger' (difficulty 46) and 'pdf to docx' (rank #31, difficulty 49) present easier ranking opportunities compared to saturated terms like 'pdf reader' (75 difficulty). Prioritizing these in title and metadata could secure top 10 positions faster than competing on head terms.
Smallpdf leads on 2 shared keywords while this app trails—analyzing their metadata structure for 'pdf to word converter' and 'pdf to docx' could reveal optimization patterns. The direct competitor 'PDF to Word Converter : Docx' ranking behind suggests title exact-match advantage is minimal.
0% charts score with no category ranking indicates insufficient download velocity or engagement metrics. Quality score of 75% suggests product stability; the disconnect implies conversion rate or retention issues preventing algorithmic promotion.
Actionable recommendations to improve your visibility
Your description is 3462 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): docx converter.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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