This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| docx converter | #9 |  |  |      | ||
| pdf to word | #23 |  |  |     | ||
| convert pdf to word | #30 | |  |  | ||
| pdf to docx | #31 |  |  |  | ||
| pdf to word converter | #35 |  |  | | ||
| word to pdf converter | #49 |  |  |   | ||
| pdf to text | #50 |  | |     | ||
| pdf converter | Not ranked | — | — |    | ||
| pdf mergerOpportunity | Not ranked | — | — |   | ||
| pdf reader | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Smallpdf: Scanner & PDF Editor
Productivity
Docs Reader - Docx, Excel, PPT
Productivity
All PDF Converter & PDF Editor
Productivity
Word to PDF Converter app
Business
Forma: PDF Editor & Converter
Business
Pdf To Word Converter
Tools
PDF to Word Converter : Docx
Productivity
Document to pdf converter
Productivity
Document Reader & PDF Editor
Productivity
DOCX to PDF Converter
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Microsoft Word: Edit Documents
PDF Reader - PDF Viewer
Google Gemini
Grok - AI Chat & Video
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
Microsoft Excel: Spreadsheets
ID.me Authenticator
PDF Reader, Editor & Scanner
Google Docs
DuckDuckGo, Duck.ai, & VPN
EasyClean - File Cleaner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PDF to Word Converter - Docx has moderate keyword traction (53% score) with one strong ranking at #9 for 'docx converter', but suffers from zero chart presence and critical gaps in high-traffic keywords like 'pdf converter' and 'pdf reader'. The app is positioned in a crowded productivity category where competitors like Smallpdf dominate shared keywords, requiring immediate ASO intervention to improve discoverability.
The app holds position #9 for 'docx converter' with 66 traffic score and manageable difficulty (52), demonstrating ranking potential in less saturated niches. This should be leveraged as an anchor keyword to build topical authority around Docx-specific conversions.
Three major keywords show 'not ranked' status: 'pdf converter' (82 traffic, 62 difficulty), 'pdf merger' (61 traffic, 46 difficulty), and 'pdf reader' (89 traffic, 75 difficulty). Missing 'pdf converter'—the highest-volume term in the core feature set—represents massive lost acquisition opportunity.
Primary conversion keywords rank poorly: 'pdf to word' (#23, 86 traffic), 'pdf to word converter' (#35, 74 traffic), and 'convert pdf to word' (#30, 77 traffic). Despite inclusion in the app title, these rank outside top 20 where 90% of organic installs originate.
'pdf merger' (difficulty 46) and 'pdf to docx' (rank #31, difficulty 49) present easier ranking opportunities compared to saturated terms like 'pdf reader' (75 difficulty). Prioritizing these in title and metadata could secure top 10 positions faster than competing on head terms.
Smallpdf leads on 2 shared keywords while this app trails—analyzing their metadata structure for 'pdf to word converter' and 'pdf to docx' could reveal optimization patterns. The direct competitor 'PDF to Word Converter : Docx' ranking behind suggests title exact-match advantage is minimal.
0% charts score with no category ranking indicates insufficient download velocity or engagement metrics. Quality score of 75% suggests product stability; the disconnect implies conversion rate or retention issues preventing algorithmic promotion.
- 1Restructure title to lead with 'PDF Converter' instead of 'PDF to Word Converter' to capture unranked 82-traffic keyword, testing format: 'PDF Converter: Word, Docx, Reader & Merger'
- 2Add 'pdf merger' and 'pdf reader' to subtitle/short description with feature callouts to close critical keyword gaps in metadata indexation
- 3Optimize for 'pdf to word' long-tail variations by featuring 'convert pdf to word free' in first 120 characters of description to improve #30 ranking
- 4Implement A/B testing on store listing graphics and screenshots highlighting conversion speed to boost conversion rate and trigger chart algorithm promotion
- 5Publish regular release notes with keyword-optimized changelogs monthly to signal freshness to Google Play's ranking algorithm
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3462 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): docx converter.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PDF to Word Converter - Docx?
PDF to Word Converter - Docx has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does PDF to Word Converter - Docx rank?
PDF to Word Converter - Docx is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PDF to Word Converter - Docx?
Based on shared keyword rankings, the most frequent competitors of PDF to Word Converter - Docx are Smallpdf: Scanner & PDF Editor, Pdf To Word Converter, Docs Reader - Docx, Excel, PPT. These apps appear next to PDF to Word Converter - Docx on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PDF to Word Converter - Docx in on the Google Play?
PDF to Word Converter - Docx is listed in the Productivity category on the Google Play.
How can PDF to Word Converter - Docx improve its App Store Optimization?
Based on this audit, PDF to Word Converter - Docx should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PDF to Word Converter - Docx.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.