This audit was generated on April 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| word ppt to pdf converter | #1 | — |  |     | ||
| powerpoint to pdf converter | #4 |  |  |  | ||
| ppt to pdf | #9 |  |  |   | ||
| convert word to pdfOpportunity | #65 |  |  |    | ||
| office converterOpportunity | #68 |  |  |     | ||
| word to pdfOpportunity | #96 |  |  |   | ||
| pdf converter | Not ranked | — | — |      | ||
| document converterOpportunity | Not ranked | — | — |  | ||
| pdf makerOpportunity | Not ranked | — | — |  | ||
| doc to pdf | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PDF to Word Converter
Tools
Document Reader: PDF, DOC, PPT
Productivity
Excel to PDF Converter
Productivity
PDFO - Photo to PDF Converter
Productivity
Convertir PPT a PDF
Tools
PPTX to PDF Converter
Business
Word Office-Docx,Sheet,PDF
Business
PPT One - ppt, pptx viewer
Productivity
Pdf to Word: Pdf Converter App
Tools
PDF Scanner, Editor, Converter
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - AI Chat & Video
Google Gemini
PDF Reader - PDF Viewer
Phone Storage Clean
Adobe Acrobat Reader: Edit PDF
PDF Reader, Editor & Scanner
Microsoft Excel: Spreadsheets
Open Chat - AI bot app
DuckDuckGo, Duck.ai, & VPN
ID.me Authenticator
Google Docs
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Word, PPT to PDF Converter shows moderate ASO performance with a visibility score of 62/100, excelling on long-tail keywords like 'word ppt to pdf converter' (rank 1) and 'powerpoint to pdf converter' (rank 4) but failing to rank for high-volume core terms like 'pdf converter' (unranked, traffic 82) and 'pdf maker' (unranked, traffic 89). The app lacks category ranking and chart presence entirely, indicating significant discovery challenges despite decent quality metrics (78%).
The app captures rank 1 for 'word ppt to pdf converter' (traffic 70) and rank 4 for 'powerpoint to pdf converter' (traffic 66), demonstrating effective exact-match optimization for specific user intents. These positions drive targeted, high-intent traffic with manageable competition (difficulty 45 and 40 respectively).
Critical gap: 'pdf converter' (traffic 82, difficulty 62), 'pdf maker' (traffic 89, difficulty 55), and 'doc to pdf' (traffic 83, difficulty 61) show no ranking despite representing 69% of combined analyzed traffic. The app is virtually invisible for the category's most searched terms.
'word to pdf' ranks at 96 (traffic 61, difficulty 57), effectively invisible to searchers, while 'convert word to pdf' (traffic 75) languishes at rank 65. These foundational office conversion keywords should be priority targets given the app's core functionality.
Zero charts score with 'not ranked' in Productivity category represents massive untapped potential. Competitors like 'Document Reader: PDF, DOC, PPT' and 'PDF to Word Converter' maintain presence ahead of this app. Category visibility could redirect competitive traffic and improve algorithmic favor.
Only 1 shared keyword with each competitor suggests insufficient competitive keyword research. The app trails 'PDF to Word Converter' and 'Document Reader: PDF, DOC, PPT' despite superior rating (4.4). Analyzing competitor metadata for high-traffic, ranked terms could unlock quick wins.
- 1Restructure metadata to prioritize 'pdf converter' and 'pdf maker' in title/subtitle, as these represent 171 combined traffic volume where the app has zero presence
- 2Optimize for 'word to pdf' specifically—move from rank 96 to top 10 by featuring this exact phrase in title and first 170 characters of description, matching user search behavior
- 3Implement category ranking strategy: increase download velocity through paid user acquisition or feature campaigns to trigger Productivity category chart entry within 4-6 weeks
- 4Expand competitive keyword research: analyze metadata of 'PDF to Word Converter' and 'Document Reader' to identify 5-10 high-traffic terms with difficulty under 50 where gaps exist
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): powerpoint to pdf converter.
Good visibility score
Score of 62/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Word, PPT to PDF Converter?
Word, PPT to PDF Converter has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 15, 2026.
On how many keywords does Word, PPT to PDF Converter rank?
Word, PPT to PDF Converter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Word, PPT to PDF Converter?
Based on shared keyword rankings, the most frequent competitors of Word, PPT to PDF Converter are PPTX to PDF Converter, PDF to Word Converter, Word Office-Docx,Sheet,PDF. These apps appear next to Word, PPT to PDF Converter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Word, PPT to PDF Converter in on the Google Play?
Word, PPT to PDF Converter is listed in the Productivity category on the Google Play.
How can Word, PPT to PDF Converter improve its App Store Optimization?
Based on this audit, Word, PPT to PDF Converter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Word, PPT to PDF Converter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.