How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| word ppt to pdf converter | #1 | — | ||||
| powerpoint to pdf converter | #4 | |||||
| ppt to pdf | #9 | |||||
| convert word to pdf | #65 | |||||
| office converter | #68 | |||||
| word to pdf | #96 | |||||
| pdf converter | Not ranked | — | — | |||
| document converter | Not ranked | — | — | |||
| pdf maker | Not ranked | — | — | |||
| doc to pdf | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Word, PPT to PDF Converter shows moderate ASO performance with a visibility score of 62/100, excelling on long-tail keywords like 'word ppt to pdf converter' (rank 1) and 'powerpoint to pdf converter' (rank 4) but failing to rank for high-volume core terms like 'pdf converter' (unranked, traffic 82) and 'pdf maker' (unranked, traffic 89). The app lacks category ranking and chart presence entirely, indicating significant discovery challenges despite decent quality metrics (78%).
The app captures rank 1 for 'word ppt to pdf converter' (traffic 70) and rank 4 for 'powerpoint to pdf converter' (traffic 66), demonstrating effective exact-match optimization for specific user intents. These positions drive targeted, high-intent traffic with manageable competition (difficulty 45 and 40 respectively).
Critical gap: 'pdf converter' (traffic 82, difficulty 62), 'pdf maker' (traffic 89, difficulty 55), and 'doc to pdf' (traffic 83, difficulty 61) show no ranking despite representing 69% of combined analyzed traffic. The app is virtually invisible for the category's most searched terms.
'word to pdf' ranks at 96 (traffic 61, difficulty 57), effectively invisible to searchers, while 'convert word to pdf' (traffic 75) languishes at rank 65. These foundational office conversion keywords should be priority targets given the app's core functionality.
Zero charts score with 'not ranked' in Productivity category represents massive untapped potential. Competitors like 'Document Reader: PDF, DOC, PPT' and 'PDF to Word Converter' maintain presence ahead of this app. Category visibility could redirect competitive traffic and improve algorithmic favor.
Only 1 shared keyword with each competitor suggests insufficient competitive keyword research. The app trails 'PDF to Word Converter' and 'Document Reader: PDF, DOC, PPT' despite superior rating (4.4). Analyzing competitor metadata for high-traffic, ranked terms could unlock quick wins.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): powerpoint to pdf converter.
Score of 62/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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