This audit was generated on April 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| iowa 511 | #1 | — |  |     | ||
| road conditions | #18 |  |  |      | ||
| traffic updates | #38 |  |  |     | ||
| real time traffic | #49 |  |  |  | ||
| traffic alerts | #50 |  | |   | ||
| road closures | #50 |  |  |  | ||
| travel alertsOpportunity | Not ranked | — | — |      | ||
| winter road conditionsOpportunity | Not ranked | — | — |  | ||
| traffic cameraOpportunity | Not ranked | — | — |      | ||
| truck route plannerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Info Traffic
Maps & Navigation
California Roads
Maps & Navigation
Moovit: Your Transit Tracker
Maps & Navigation
Vortix Pro: Weather Radar Maps
Weather
511 Alberta Highway Reporter
Travel & Local
Minnesota 511
Travel & Local
Traffic Panic London
Game Casual
NMRoads
Maps & Navigation
Yandex Maps and Navigator
Maps & Navigation
WSDOT
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
Vrbo Vacation Rentals
American Airlines
Southwest Airlines: Travel App
U-Haul
Fly Delta
United Airlines
Capital One Travel
Hilton Honors: Book Hotels
Priceline: Hotel, Flight & Car
Marriott Bonvoy: Book Hotels
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Iowa 511 holds a strong position for its brand keyword but overall visibility is low (39/100) due to limited keyword coverage, no chart ranking, and average ratings. Immediate focus should be expanding high‑traffic keyword presence and improving conversion assets.
The app ranks #1 for the primary keyword "iowa 511" with traffic score 73 and moderate difficulty (42), securing top-of-search visibility for brand‑related searches.
Key terms like "travel alerts" (traffic 73), "winter road conditions" (traffic 47), and "traffic camera" (traffic 39) are not ranked, despite moderate difficulty (31‑46). Capturing these can add >150 potential traffic points.
Charts score is 0% (no global or category ranking), indicating very low download velocity. Without chart placement the app misses organic discovery beyond branded searches.
Incorporate unranked high‑traffic keywords into title, short description, and bullet points (e.g., "traffic alerts", "road closures", "real time traffic"). This can improve keyword score from 48% toward 70%+.
Current screenshots focus only on basic map view. Add visual assets highlighting traffic cameras, winter road conditions, and truck route planner to align with uncovered keywords and boost conversion rates.
Average rating is 3.9 with 1,044 reviews. Implement an in‑app prompt after successful audio alerts to encourage 5‑star ratings and respond to negative feedback to lift overall rating above 4.2, improving quality score.
- 1Revise title to include "traffic alerts" and short description to add "real time traffic" and "road closures".
- 2Embed top missing keywords (travel alerts, winter road conditions, traffic camera, truck route planner) throughout the long description and feature list.
- 3Create new screenshots and a short video demo showcasing traffic cameras, winter conditions, and truck routing features.
- 4Launch a contextual 5‑star review prompt after a successful audio announcement and set up a response process for low‑rating reviews.
- 5Run A/B tests on icon and screenshot variations to improve conversion rate and aim for chart placement within 4 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2194 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Iowa 511?
Iowa 511 has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
On how many keywords does Iowa 511 rank?
Iowa 511 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Iowa 511?
Based on shared keyword rankings, the most frequent competitors of Iowa 511 are Minnesota 511, Info Traffic, Traffic Panic London. These apps appear next to Iowa 511 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Iowa 511 in on the Google Play?
Iowa 511 is listed in the Travel & Local category on the Google Play.
How can Iowa 511 improve its App Store Optimization?
Based on this audit, Iowa 511 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Iowa 511.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.