This audit was generated on April 13, 2026
The data may no longer be up to date.
This audit was generated on April 13, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| iowa 511 | #1 | — |  |     | ||
| road conditions | #18 |  |  |      | ||
| traffic updates | #38 |  |  |     | ||
| real time traffic | #49 |  |  |  | ||
| traffic alerts | #50 |  | |   | ||
| road closures | #50 |  |  |  | ||
| travel alerts | Not ranked | — | — |      | ||
| winter road conditions | Not ranked | — | — |  | ||
| traffic camera | Not ranked | — | — |      | ||
| truck route planner | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
Vrbo Vacation Rentals
American Airlines
Southwest Airlines: Travel App
U-Haul
Fly Delta
United Airlines
Capital One Travel
Hilton Honors: Book Hotels
Priceline: Hotel, Flight & Car
Marriott Bonvoy: Book Hotels
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Iowa 511 holds a strong position for its brand keyword but overall visibility is low (39/100) due to limited keyword coverage, no chart ranking, and average ratings. Immediate focus should be expanding high‑traffic keyword presence and improving conversion assets.
The app ranks #1 for the primary keyword "iowa 511" with traffic score 73 and moderate difficulty (42), securing top-of-search visibility for brand‑related searches.
Key terms like "travel alerts" (traffic 73), "winter road conditions" (traffic 47), and "traffic camera" (traffic 39) are not ranked, despite moderate difficulty (31‑46). Capturing these can add >150 potential traffic points.
Charts score is 0% (no global or category ranking), indicating very low download velocity. Without chart placement the app misses organic discovery beyond branded searches.
Incorporate unranked high‑traffic keywords into title, short description, and bullet points (e.g., "traffic alerts", "road closures", "real time traffic"). This can improve keyword score from 48% toward 70%+.
Current screenshots focus only on basic map view. Add visual assets highlighting traffic cameras, winter road conditions, and truck route planner to align with uncovered keywords and boost conversion rates.
Average rating is 3.9 with 1,044 reviews. Implement an in‑app prompt after successful audio alerts to encourage 5‑star ratings and respond to negative feedback to lift overall rating above 4.2, improving quality score.
Actionable recommendations to improve your visibility
Your description is 2194 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Iowa 511 has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 13, 2026.
Iowa 511 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Iowa 511 are Minnesota 511, Info Traffic, Traffic Panic London. These apps appear next to Iowa 511 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Iowa 511 is listed in the Travel & Local category on the Google Play.
Based on this audit, Iowa 511 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Iowa 511.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
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