US Paycheck Paystub Maker

The app only ranks for 6 out of 10 analyzed keywords, with 4 keywords (40%) showing 'not ranked' status including valuable terms like 'payroll calculator' (49 traffic, 36 difficulty) and 'payroll management' (64 traffic, 41 difficulty). Even ranked keywords perform poorly—only 'us paycheck paystub maker' (branded) ranks in top 10, while 'paycheck generator' (51 traffic) sits at rank 12 and 'paystub creator' (52 traffic) at rank 18, missing substantial organic traffic.

The Quality Score of 25% severely drags down overall visibility, likely driven by the 3.7/5 rating from only 131 reviews. This suggests user experience issues that impact conversion rates and store ranking algorithms. Competitors with similar functionality appear to have stronger social proof, as evidenced by 4 out of 5 listed competitors ranking ahead in shared keyword performance.

Four unranked keywords represent 187 combined monthly traffic: 'payroll management' (64), 'payroll calculator' (49), 'earnings statement' (46), and 'payroll calculator tool' (28). These have manageable difficulty scores (32-41) and align directly with app functionality. Optimizing title, short description, and long description with these terms—especially 'payroll calculator' which matches core features—could rapidly improve visibility.

Three keywords are stuck in positions 12-18, just outside top 10 visibility: 'paycheck generator' (rank 12, 51 traffic), 'digital pay stub' (rank 15, 29 traffic), and 'paystub creator' (rank 18, 52 traffic). Minor metadata adjustments and conversion rate optimization could push these into top 10, unlocking an additional 132 traffic units with relatively low effort.

The app successfully dominates its exact name 'us paycheck paystub maker' at rank 1 with 27 traffic, ensuring users searching specifically for the brand can find it. This foundation provides a platform for expanding into non-branded keyword territory without losing existing user acquisition channels.

The Charts Score of 0% with 'N/A' rankings in both Global and Category charts indicates complete absence from Finance category rankings. Given the category's competitiveness, this suggests insufficient download velocity and engagement metrics. Without category visibility, the app misses organic discovery by users browsing Finance apps rather than searching directly.