This audit was generated on April 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| us paycheck paystub maker | #1 | — |  |     | ||
| paycheck generator | #12 |  |  |   | ||
| digital pay stub | #15 | |  | | ||
| paystub creator | #18 |  |  |  | ||
| pay stub template | #18 |  | | | ||
| salary slip makerOpportunity | #94 |  |  |     | ||
| payroll calculatorOpportunity | Not ranked | — | — |      | ||
| earnings statementOpportunity | Not ranked | — | — |     | ||
| payroll managementOpportunity | Not ranked | — | — |      | ||
| payroll calculator toolOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Payslip Maker: FreePayStub
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Canada Paystub Generator Free
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Universal Paystub Generator
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Fill and Sign Easy PDF Editor
Business
Paystub Maker: Paycheck
Finance
Paystub Builder: PDF Payslips
Business
Paystub Maker
Business
Paystub generator
Productivity
ResumeIT : AI CV Maker App
Business
Paystub Creator: Payslip Maker
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
TurboTax: File Your Tax Return
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
Testerup: Test & Earn Rewards
OnePay – Mobile Banking
Capital One Mobile
Kalshi: Trade News & Sports
Intuit Credit Karma
Google Wallet
Progressive
Klarna: Smarter everyday money
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
US Paycheck Paystub Maker shows mediocre ASO performance with a 45/100 visibility score, heavily reliant on branded traffic (rank #1 only for exact app name) while failing to rank for high-value keywords like 'payroll calculator' and 'payroll management'. The app has significant room for improvement in keyword targeting, metadata optimization, and competitive positioning against stronger rivals.
The app only ranks for 6 out of 10 analyzed keywords, with 4 keywords (40%) showing 'not ranked' status including valuable terms like 'payroll calculator' (49 traffic, 36 difficulty) and 'payroll management' (64 traffic, 41 difficulty). Even ranked keywords perform poorly—only 'us paycheck paystub maker' (branded) ranks in top 10, while 'paycheck generator' (51 traffic) sits at rank 12 and 'paystub creator' (52 traffic) at rank 18, missing substantial organic traffic.
The Quality Score of 25% severely drags down overall visibility, likely driven by the 3.7/5 rating from only 131 reviews. This suggests user experience issues that impact conversion rates and store ranking algorithms. Competitors with similar functionality appear to have stronger social proof, as evidenced by 4 out of 5 listed competitors ranking ahead in shared keyword performance.
Four unranked keywords represent 187 combined monthly traffic: 'payroll management' (64), 'payroll calculator' (49), 'earnings statement' (46), and 'payroll calculator tool' (28). These have manageable difficulty scores (32-41) and align directly with app functionality. Optimizing title, short description, and long description with these terms—especially 'payroll calculator' which matches core features—could rapidly improve visibility.
Three keywords are stuck in positions 12-18, just outside top 10 visibility: 'paycheck generator' (rank 12, 51 traffic), 'digital pay stub' (rank 15, 29 traffic), and 'paystub creator' (rank 18, 52 traffic). Minor metadata adjustments and conversion rate optimization could push these into top 10, unlocking an additional 132 traffic units with relatively low effort.
The app successfully dominates its exact name 'us paycheck paystub maker' at rank 1 with 27 traffic, ensuring users searching specifically for the brand can find it. This foundation provides a platform for expanding into non-branded keyword territory without losing existing user acquisition channels.
The Charts Score of 0% with 'N/A' rankings in both Global and Category charts indicates complete absence from Finance category rankings. Given the category's competitiveness, this suggests insufficient download velocity and engagement metrics. Without category visibility, the app misses organic discovery by users browsing Finance apps rather than searching directly.
- 1Revise metadata: add 'payroll calculator' and 'payroll management' to title and first 80 characters of short description to target 113 combined traffic from currently unranked keywords
- 2Optimize for 'paycheck generator' and 'paystub creator': include exact phrases in description bullet points and backend keywords to improve ranks 12 and 18 into top 10
- 3Implement review generation campaign: target 500+ reviews and 4.0+ rating through in-app prompts and customer support improvements to raise Quality Score above 25%
- 4Add category-specific keywords like 'finance', 'business', '1099', 'contractor', and 'freelance' to capture adjacent search intent and improve Finance category ranking
- 5Analyze top 3 competitors' metadata (Paystub Maker, FreePayStub, Universal Paystub Generator) to identify keyword gaps and high-performing description structures for paystub apps
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1929 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 17 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of US Paycheck Paystub Maker?
US Paycheck Paystub Maker has a visibility score of 45 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 14, 2026.
On how many keywords does US Paycheck Paystub Maker rank?
US Paycheck Paystub Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of US Paycheck Paystub Maker?
Based on shared keyword rankings, the most frequent competitors of US Paycheck Paystub Maker are Paystub Builder: PDF Payslips, Paystub Maker, Payslip Maker: FreePayStub. These apps appear next to US Paycheck Paystub Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is US Paycheck Paystub Maker in on the Google Play?
US Paycheck Paystub Maker is listed in the Finance category on the Google Play.
How can US Paycheck Paystub Maker improve its App Store Optimization?
Based on this audit, US Paycheck Paystub Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to US Paycheck Paystub Maker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.