This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minimaa | #1 | — |  |     | ||
| minimal launcher | #6 |  |  |    | ||
| minimalist launcher | #10 |  |  |  | ||
| adhd launcher | #15 |  |  | | ||
| dumbphone launcher | #24 |  |  | | ||
| focus launcher | #43 |  |  |     | ||
| oled launcherOpportunity | #68 |  |  |      | ||
| digital detox launcherOpportunity | Not ranked | — | — |      | ||
| text launcherOpportunity | Not ranked | — | — |  | ||
| app hider launcherOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Oasis - Minimal App Launcher
Productivity
Lime Launcher - Minimal & fast
Personalization
simple launcher : minimalist
Productivity
Icon Pack Studio
Personalization
Pro Focus Launcher
Productivity
MINIMAA - Minimal Wallpapers
Personalization
Minimo | Minimalist Launcher
Personalization
Smart Launcher 6 ‧ Home Screen
Personalization
minimalist phone® Screen Time
Productivity
ap15 Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
MD339 Digital watch face
Fallout Pip-Boy SE Watch Face
Glass Widgets
Material You Widgets
PER27 Digital Watch Face
MINIMAA: Minimalist LauncherYour app
MD307 Digital watch face
MD326 3D Modern Watch Face
Galaxy Widgets: One UI
PER32 Ultra Hybrit Watch Face
ILLUMINATOR Digital Watch face
MD242 Hybrid watch face
Everything Widgets
D355 Premium Watch Face
Beacon Game Launcher
AI-Powered Analysis
Personalized insights generated by our AI
MINIMAA enjoys a solid overall visibility score of 86 with a perfect quality rating and top rank for its brand keyword, but it lags on several high‑traffic keywords and global chart positions, limiting install growth.
The keyword "minimaa" ranks #1 with a traffic score of 79 and a moderate difficulty (43), driving strong organic visibility. Maintain this position by protecting the brand name in the title and short description.
The app sits at #6 in the Personalization category, indicating good relevance and user satisfaction (4.8★). Leverage this rank in promotional assets to boost credibility.
Keywords such as "digital detox launcher" (traffic 58), "text launcher" (traffic 71) and "app hider launcher" (traffic 67) are not ranked despite moderate difficulty (< 45). Missing these terms reduces potential discoverability.
"minimalist launcher" ranks #10 with a difficulty of 66, and "oled launcher" sits at #68 (traffic 69). These positions are far from the top‑3, limiting exposure for core user intent searches.
Incorporate the unranked and under‑performing keywords naturally into the app title, short description, and long description (e.g., "Digital Detox Minimalist Launcher"). Use LSI phrases like "focus‑oriented launcher" to capture related searches and improve rankings.
- 1Add top‑traffic missing keywords (digital detox launcher, text launcher, app hider launcher) to the title and short description while keeping the brand name front‑most.
- 2Rewrite the long description to embed these keywords and LSI terms (e.g., "focus launcher", "minimal launcher", "dumbphone launcher") in natural sentences.
- 3Create A/B tests for icon and screenshots that highlight the "focus" and "digital detox" angles to improve click‑through rates and global chart rank.
- 4Optimize the existing "minimalist launcher" keyword by adding synonym variations ("minimal launcher", "clean launcher") throughout the metadata.
- 5Run a limited‑time free trial or promotional discount to boost install velocity, which can positively impact chart positions.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2308 characters, providing good keyword density and information for users.
Strong visual presence
32 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): minimal launcher.
Good visibility score
Score of 86/100 indicates solid app store presence.
Strong category position
Ranked #6 in category, driving organic discovery.
No significant issues found
No additional suggestions
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MINIMAA: Minimalist Launcher?
MINIMAA: Minimalist Launcher has a visibility score of 86 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does MINIMAA: Minimalist Launcher rank?
MINIMAA: Minimalist Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MINIMAA: Minimalist Launcher?
Based on shared keyword rankings, the most frequent competitors of MINIMAA: Minimalist Launcher are MINIMAA - Minimal Wallpapers, Oasis - Minimal App Launcher, Minimo | Minimalist Launcher. These apps appear next to MINIMAA: Minimalist Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MINIMAA: Minimalist Launcher in on the Google Play?
MINIMAA: Minimalist Launcher is listed in the Personalization category on the Google Play, currently ranked #6 in that category.
How can MINIMAA: Minimalist Launcher improve its App Store Optimization?
Based on this audit, MINIMAA: Minimalist Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MINIMAA: Minimalist Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.