This audit was generated on April 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paymelater | #1 | — |  |     | ||
| friend debt | #1 | — | |    | ||
| iou tracker | #2 |  |  |   | ||
| debt tracker | #5 |  | | | ||
| money owed | #5 |  |  |    | ||
| debt manager | #47 |  |  |    | ||
| split bills | Not ranked | — | — |      | ||
| bill splitterOpportunity | Not ranked | — | — |   | ||
| expense tracker | Not ranked | — | — |      | ||
| bill trackerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Debt Payoff Planner: Snowball
Productivity
IOU - Debts tracker
Finance
Unique B Money
Finance
Debt Manager and Tracker
Finance
My Debt Manager & Tracker, IOU
Finance
Sezzle: Buy Now, Pay Later
Shopping
Debt Payoff Planner & Tracker
Finance
Rocket Money - Bills & Budgets
Finance
NDRC Debt Counselling App
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
TurboTax: File Your Tax Return
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Testerup: Test & Earn Rewards
Intuit Credit Karma
Capital One Mobile
Progressive
Klarna: Smarter everyday money
Google Wallet
Chase Mobile
Atlas - Rewards Credit Card
IRS2Go
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PayMeLater Friend Debt Tracker has strong keyword rankings and excellent user rating, yielding a solid 80/100 visibility score, but it lacks chart presence and category ranking, and several high‑traffic keywords remain unranked.
Five of the ten target keywords rank in the top 5 (paymelater #1, friend debt #1, iou tracker #2, debt tracker #5, money owed #5) with traffic scores above 30, indicating effective keyword targeting and relevance.
Charts Score is 0%, meaning the app is not appearing in any top‑chart listings globally or within Finance, which limits organic discovery and credibility.
Keywords such as split bills (traffic 63), bill splitter (65), expense tracker (80) and bill tracker (72) have strong search volume but no ranking, representing missed acquisition opportunities.
The app is not ranked in the Finance category despite a 4.5‑star rating, so improving installs and category‑specific signals can unlock category placement and boost visibility.
Competitors with higher chart presence leverage compelling feature graphics, video previews, and localized screenshots; enhancing these assets can improve click‑through rates and drive installs.
- 1Add top‑traffic unranked keywords (e.g., "split bills", "expense tracker", "bill splitter") to the app title and short description, respecting character limits.
- 2Create a localized feature graphic and short video demo highlighting the photo‑bill and drag‑drop features to boost conversion and chart eligibility.
- 3Launch a small‑scale install campaign (e.g., Google UAC) to increase daily installs and push the app into Finance top‑charts.
- 4Encourage satisfied users to leave 5‑star reviews via in‑app prompts, aiming to raise the review count from 91 to >500 for stronger ranking signals.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
13 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): iou tracker, money owed.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PayMeLater Friend Debt Tracker?
PayMeLater Friend Debt Tracker has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.
On how many keywords does PayMeLater Friend Debt Tracker rank?
PayMeLater Friend Debt Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PayMeLater Friend Debt Tracker?
Based on shared keyword rankings, the most frequent competitors of PayMeLater Friend Debt Tracker are My Debt Manager & Tracker, IOU, Sezzle: Buy Now, Pay Later, Debt Payoff Planner: Snowball. These apps appear next to PayMeLater Friend Debt Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PayMeLater Friend Debt Tracker in on the Google Play?
PayMeLater Friend Debt Tracker is listed in the Finance category on the Google Play.
How can PayMeLater Friend Debt Tracker improve its App Store Optimization?
Based on this audit, PayMeLater Friend Debt Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PayMeLater Friend Debt Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.