How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paymelater | #1 | — | ||||
| friend debt | #1 | — | ||||
| iou tracker | #2 | |||||
| debt tracker | #5 | |||||
| money owed | #5 | |||||
| debt manager | #47 | |||||
| split bills | Not ranked | — | — | |||
| bill splitter | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| bill tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
Finance
Finance
Finance
Finance
Shopping
Finance
Finance
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
TurboTax: File Your Tax Return
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Testerup: Test & Earn Rewards
Intuit Credit Karma
Capital One Mobile
Progressive
Klarna: Smarter everyday money
Google Wallet
Chase Mobile
Atlas - Rewards Credit Card
IRS2Go
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
PayMeLater Friend Debt Tracker has strong keyword rankings and excellent user rating, yielding a solid 80/100 visibility score, but it lacks chart presence and category ranking, and several high‑traffic keywords remain unranked.
Five of the ten target keywords rank in the top 5 (paymelater #1, friend debt #1, iou tracker #2, debt tracker #5, money owed #5) with traffic scores above 30, indicating effective keyword targeting and relevance.
Charts Score is 0%, meaning the app is not appearing in any top‑chart listings globally or within Finance, which limits organic discovery and credibility.
Keywords such as split bills (traffic 63), bill splitter (65), expense tracker (80) and bill tracker (72) have strong search volume but no ranking, representing missed acquisition opportunities.
The app is not ranked in the Finance category despite a 4.5‑star rating, so improving installs and category‑specific signals can unlock category placement and boost visibility.
Competitors with higher chart presence leverage compelling feature graphics, video previews, and localized screenshots; enhancing these assets can improve click‑through rates and drive installs.
Actionable recommendations to improve your visibility
13 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): iou tracker, money owed.
Score of 80/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime