This audit was generated on April 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| yell | #1 | — |  |     | ||
| receive payments | #18 |  |  |      | ||
| mobile paymentOpportunity | #51 |  |  |   | ||
| payment trackerOpportunity | #97 |  |  |      | ||
| money manager | Not ranked | — | — |     | ||
| credit card linkOpportunity | Not ranked | — | — |      | ||
| bank account trackerOpportunity | Not ranked | — | — |     | ||
| send money | Not ranked | — | — |      | ||
| financial dashboardOpportunity | Not ranked | — | — |     | ||
| digital walletOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Fluxi - Budget Expense Tracker
Finance
ZuelPay - Credit Card & Bill
Business
Instant Global Mobile TopUp
Communication
Yell - Find Local Businesses
Travel & Local
Soldi - Expense Tracker Budget
Finance
Samsung Wallet (Samsung Pay)
Lifestyle
Current - Mobile Banking
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
TurboTax: File Your Tax Return
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Capital One Mobile
Intuit Credit Karma
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Wells Fargo Mobile®
State Farm®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
YELL Payment has a solid quality score and its brand keyword ranks #1, but the overall visibility is low (29/100) due to poor keyword coverage, minimal chart presence, and limited user feedback.
The keyword "yell" ranks #1 with a traffic potential of 48, showing strong brand recognition. Leverage this by keeping the brand name in the title and using it as a seed for related long‑tail keywords.
Only 4 out of 10 target keywords are ranked (34% score). High‑traffic terms like "money manager" (traffic 74) and "digital wallet" (traffic 60) are not ranked, causing missed discovery opportunities.
The app has just 121 reviews with a 3.9 rating, which limits trust signals and impacts ranking. Competitors with similar features have higher review counts and better ratings.
The first 500 characters contain few target keywords and end abruptly. Rewrite the short description and first 150‑200 words to naturally include top‑performing keywords such as "payment tracker", "receive payments", and "mobile payment".
Charts score is 0%, indicating no chart traction and likely weak visual appeal. Refresh the app icon, feature graphic, and screenshots with clear value propositions and localized captions that embed high‑traffic keywords.
- 1Conduct a fresh keyword research sprint and add 5‑7 high‑traffic, low‑difficulty keywords (e.g., "money manager", "digital wallet", "bank account tracker") to the title, subtitle, and short description.
- 2Rewrite the full description to embed ranked keywords within the first 150 characters and add bullet‑point benefit statements that mirror competitor copy.
- 3Launch an in‑app prompt campaign to increase review count and push the rating above 4.2; aim for at least 500 new reviews in the next 60 days.
- 4Refresh visual assets (icon, feature graphic, 3‑5 screenshots) with keyword‑rich captions and a clear call‑to‑action, then run an A/B test on the Play Store.
- 5Monitor competitor keyword movements weekly and adjust the keyword list to stay ahead on terms where competitors are currently ranking higher (e.g., "credit card link").
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1774 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Yell Payment?
Yell Payment has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
On how many keywords does Yell Payment rank?
Yell Payment is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Yell Payment?
Based on shared keyword rankings, the most frequent competitors of Yell Payment are Yell - Find Local Businesses, Fluxi - Budget Expense Tracker, Soldi - Expense Tracker Budget. These apps appear next to Yell Payment on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Yell Payment in on the Google Play?
Yell Payment is listed in the Finance category on the Google Play.
How can Yell Payment improve its App Store Optimization?
Based on this audit, Yell Payment should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Yell Payment.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.