This audit was generated on April 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| petal | #1 | — |  |     | ||
| no fee credit | #16 |  |  |      | ||
| build credit | #45 |  |  |    | ||
| credit scoreOpportunity | #70 |  |  |     | ||
| credit builderOpportunity | #71 |  | |  | ||
| cash back | Not ranked | — | — |      | ||
| credit card | Not ranked | — | — |     | ||
| track expensesOpportunity | Not ranked | — | — |      | ||
| credit score trackerOpportunity | Not ranked | — | — |  | ||
| cash back rewardsOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
PREMIER Credit Card
Finance
Etihad Credit Bureau
Finance
CreditU
Finance
True Finance: Cash Advance
Finance
Petal Maps – GPS & Navigation
Maps & Navigation
CareCredit Mobile
Finance
HUE/First Savings Credit Card
Finance
Elan Credit Card
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
TurboTax: File Your Tax Return
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Capital One Mobile
Intuit Credit Karma
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Wells Fargo Mobile®
State Farm®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Petal has a strong brand presence (rank 1 for "petal") but suffers from low overall visibility due to limited keyword coverage and no chart placement. The priority is to expand and optimize keyword targeting while boosting conversion assets to improve rankings and downloads.
The app ranks #1 for its exact brand name "petal" with high traffic (70) despite a difficulty of 69, indicating solid brand recall and a solid foundation to build on.
Only 5 out of 10 target keywords are ranked, and high‑traffic terms like "cash back", "credit card", and "track expenses" are not ranked at all, limiting discoverability.
The Charts Score is 0%, meaning the app does not appear in any top‑charts (global or category), which heavily impacts organic install volume.
Keywords such as "no fee credit" (rank 16, difficulty 44) and "build credit" (rank 45, difficulty 71) have strong traffic and manageable difficulty—optimizing for them can quickly lift rankings.
Competitor Premier Credit Card shares two high‑traffic keywords. Adding those terms (e.g., "cash back rewards", "credit score tracker") to title, subtitle, and description can capture spill‑over traffic.
A 3.9★ rating with 5,421 reviews drags the Quality Score (65%). Improving the rating to ≥4.2 will enhance conversion and may positively influence ranking algorithms.
- 1Revise the app title/subtitle to include high‑traffic terms like "Cash Back" and "Credit Card" while preserving brand identity.
- 2Add missing medium‑difficulty keywords (e.g., "no fee credit", "build credit", "credit builder") to the keyword list and embed them naturally in the description.
- 3Rewrite the first 500 characters of the description to feature top traffic keywords and clear benefits (cash back rewards, fee‑free credit).
- 4Create localized, high‑quality screenshots and a short video highlighting cash‑back rewards and credit‑building features to improve conversion rates.
- 5Implement a post‑install review request flow and incentive program to raise the average rating above 4.2 and increase review count.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Petal?
Petal has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
On how many keywords does Petal rank?
Petal is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Petal?
Based on shared keyword rankings, the most frequent competitors of Petal are PREMIER Credit Card, Petal Maps – GPS & Navigation, Etihad Credit Bureau. These apps appear next to Petal on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Petal in on the Google Play?
Petal is listed in the Finance category on the Google Play.
How can Petal improve its App Store Optimization?
Based on this audit, Petal should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Petal.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.