This audit was generated on April 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| packing list | #22 |  |  |      | ||
| packing checklist | #27 |  |  |  | ||
| packing organizer | #28 |  | |  | ||
| luggage list | #30 | |  | | ||
| travel list | #31 |  |  | | ||
| packing app | #34 |  |  | | ||
| travel packing | #39 | | | | ||
| trip planner | Not ranked | — | — |      | ||
| list makerOpportunity | Not ranked | — | — |      | ||
| travel organizerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Packing List 2
Productivity
Packing List to Share - Packup
Travel & Local
TravelAll -Travel Packing List
Travel & Local
Travel Packing List
Travel & Local
Easy Pack
Travel & Local
Packing List
Travel & Local
Smart Packing List
Lifestyle
Packing List Pro
Travel & Local
Get Packed: AI Packing List
Travel & Local
LuggageHero: Luggage Storage
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
LiveATC for Android
PeakFinder
Wise Pilgrim Camino Francés
US Public Lands
PassWarrior - Montana
Bonaventure Cemetery Tour
Flavortown
Wise Pilgrim Camino Portugués
Fog of World
Official Freedom Trail® App
Musei Capitolini
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Packing List - Full has a low overall visibility (28/100) with weak keyword rankings and quality metrics, while its feature set offers untapped differentiation. Immediate focus should be on keyword optimization, rating improvement, and conversion assets.
Only 7 of the top 10 target keywords are ranked, and none appear in the top 10 positions (e.g., "packing list" at #22, "travel packing" at #39). This limits discoverability and drives the low visibility score.
"packing list" has a difficulty score of 79, making it extremely competitive. Ranking at #22 despite high traffic (63) shows the app is being out‑performed by stronger rivals.
Keywords such as "packing organizer" (difficulty 31, traffic 34) and "packing checklist" (difficulty 35, traffic 56) are easier to rank for and still have decent search volume. Optimizing for these can quickly push the app into the top 10.
The app offers pre‑loaded master lists and a one‑tap "Generate List" function, a unique selling point that can be highlighted in the description and screenshots to improve conversion rates.
A quality score of 38% and a 3.8 rating from only 262 reviews indicate performance or UI issues and low user satisfaction, hurting both ranking and conversion.
The app is not charting in the Travel & Local category. Gaining even a modest category rank (e.g., top 200) can boost visibility and organic installs.
- 1Rename the app to include a low‑difficulty high‑traffic keyword (e.g., "Packing Organizer – Travel List Maker").
- 2Rewrite the short and long descriptions to embed target keywords: packing organizer, packing checklist, luggage list, travel organizer.
- 3Create new localized screenshots and a short demo video that showcase the master‑list generation feature to improve conversion.
- 4Implement an in‑app review prompt after a list is successfully generated to increase rating to >4.2 and reach 500+ reviews.
- 5Audit crash logs and performance metrics; fix stability issues and reduce app size to raise the quality score above 60%.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2635 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Packing List - Full?
Packing List - Full has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 20, 2026.
On how many keywords does Packing List - Full rank?
Packing List - Full is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Packing List - Full?
Based on shared keyword rankings, the most frequent competitors of Packing List - Full are Packing List 2, Packing List, Smart Packing List. These apps appear next to Packing List - Full on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Packing List - Full in on the Google Play?
Packing List - Full is listed in the Travel & Local category on the Google Play.
How can Packing List - Full improve its App Store Optimization?
Based on this audit, Packing List - Full should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Packing List - Full.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.