This audit was generated on June 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| defi | #1 | Live trend | — |  | |||
| digital asset | #35 | Live trend |  |  | |||
| sell crypto | #35 | Live trend |  |  | |||
| sell bitcoin | #46 | Live trend |  |  | |||
| trade ethereum | #49 | Live trend |  | | |||
| crypto trading | #99 | Live trend |  |  | |||
| buy crypto | Not ranked | Live trend | — | — | |||
| self custodyOpportunity | Not ranked | Live trend | — | — | |||
| crypto exchange | Not ranked | Live trend | — | — | |||
| buy ethereum | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Defi App has excellent quality (100%) and dominates the "defi" keyword (rank 1), but overall visibility is low (34/100) with many high‑potential keywords unranked and no category chart presence.
The app ranks #1 for the core keyword "defi" with a high KEI of 1.2, driving solid organic traffic and establishing authority in the niche.
A 100% quality score and a 4.7‑star rating from 135 reviews indicate strong user satisfaction, which can be leveraged in store assets to boost conversion.
Only 6 of the 10 target keywords are ranked; high‑traffic terms like "buy crypto", "crypto exchange", and "buy ethereum" (KEI 0.5‑0.84) are missing, limiting discoverability.
The app is not appearing in any Global or Category charts, reflecting poor algorithmic visibility and missed organic lift from chart rankings.
The keyword "self custody" has traffic 40, difficulty 48, and KEI 0.83. It's a winnable term that aligns with the app's unique selling proposition and can be captured with targeted on‑page optimization.
Integrate the phrase "self custody" into the app title (if length permits), short description, and key bullet points to signal relevance to the Play Store algorithm and improve ranking potential.
- 1Add the phrase "self custody" to the app title (within the 30‑character limit) and short description.
- 2Rewrite the long description to include "self custody", "buy crypto", "crypto exchange", and "buy ethereum" naturally in the first 150 characters and bullet points.
- 3Create a feature graphic and promo video that highlight self‑custody benefits to reinforce the keyword theme.
- 4Conduct a competitor ASO audit of CEX.IO and Exodus to see how they position self‑custody and replicate successful tactics.
- 5Encourage satisfied users to mention "self custody" in reviews and respond to reviews with keyword‑rich replies to boost relevance.
Category Ranking
Finance chart position
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Trump Accounts: Official App
Venmo
OnePay – Mobile Banking
Klarna: Smarter everyday money
Capital One Mobile
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Defi App: Buy & Sell Crypto?
Defi App: Buy & Sell Crypto has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 13, 2026.
On how many keywords does Defi App: Buy & Sell Crypto rank?
Defi App: Buy & Sell Crypto is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Defi App: Buy & Sell Crypto?
Based on shared keyword rankings, the most frequent competitors of Defi App: Buy & Sell Crypto are CEX.IO: Trade & Buy Crypto, DEFI, Exodus: Crypto & Payments. These apps appear next to Defi App: Buy & Sell Crypto on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Defi App: Buy & Sell Crypto in on the Google Play?
Defi App: Buy & Sell Crypto is listed in the Finance category on the Google Play.
How can Defi App: Buy & Sell Crypto improve its App Store Optimization?
Based on this audit, Defi App: Buy & Sell Crypto should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Defi App: Buy & Sell Crypto.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.