Defi App: Buy & Sell Crypto

The app ranks #1 for the core keyword "defi" with a high KEI of 1.2, driving solid organic traffic and establishing authority in the niche.

A 100% quality score and a 4.7‑star rating from 135 reviews indicate strong user satisfaction, which can be leveraged in store assets to boost conversion.

Only 6 of the 10 target keywords are ranked; high‑traffic terms like "buy crypto", "crypto exchange", and "buy ethereum" (KEI 0.5‑0.84) are missing, limiting discoverability.

The app is not appearing in any Global or Category charts, reflecting poor algorithmic visibility and missed organic lift from chart rankings.

The keyword "self custody" has traffic 40, difficulty 48, and KEI 0.83. It's a winnable term that aligns with the app's unique selling proposition and can be captured with targeted on‑page optimization.

Integrate the phrase "self custody" into the app title (if length permits), short description, and key bullet points to signal relevance to the Play Store algorithm and improve ranking potential.