Google PlayUSUnited Statesen-US

“ads” keyword difficulty & traffic

How hard it is to rank for ads on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Medium
63/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.52 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

71/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 21k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 65 days ago on average.

Top apps ranking for “ads”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Google Ads

    Google Ads

    business

    4.2
  2. 2
    Meta Ads Manager

    Meta Ads Manager

    business

    4.3
  3. 3
    Ads by PostPaddy – Ads Manager

    Ads by PostPaddy – Ads Manager

    business

  4. 4
    Free Adblocker Browser:Adblock

    Free Adblocker Browser:Adblock

    communication

    4.5
  5. 5
    Weekly ads: Adspecials.us

    Weekly ads: Adspecials.us

    shopping

    4.1
  6. 6
    AdCreative.ai: Generate Ads

    AdCreative.ai: Generate Ads

    art and design

    3.4
  7. 7
    AdGuard: Content Blocker

    AdGuard: Content Blocker

    tools

    3.2
  8. 8
    Gratis Ads — Buy & Sell Online

    Gratis Ads — Buy & Sell Online

    shopping

  9. 9
    Online Ad Maker

    Online Ad Maker

    business

    4.6
  10. 10
    LOCALAD: Post Free Ads Locally

    LOCALAD: Post Free Ads Locally

    shopping

  11. 11
    AdBlocker Ultimate Browser

    AdBlocker Ultimate Browser

    productivity

    3.4
  12. 12
    Adblock Browser: Fast & Secure

    Adblock Browser: Fast & Secure

    communication

    4.3

What the top apps have in common

The words that recur most across the apps ranking for “ads”. Weave the relevant ones into your title, subtitle, and description.

ads×58maker×16browser×12earn×10blocker×9video×9adblock×7money×7

Frequently asked questions

How hard is it to rank for "ads" on Google Play?

"ads" scores 63 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "ads" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 21k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "ads"?

Right now the top apps for "ads" on Google Play include Google Ads, Meta Ads Manager, Ads by PostPaddy – Ads Manager, Free Adblocker Browser:Adblock, Weekly ads: Adspecials.us. Those are the listings you would need to outrank.

Is "ads" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “ads” in your market, free

This page covers ads on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.