Google PlayUSUnited Statesen-US

“always” keyword difficulty & traffic

How hard it is to rank for always on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
79/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
86/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.09 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

65/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 17k installs on average.
  • Top-3 app strength: 98/100 (higher means tougher incumbents).
  • Top apps updated their listing about 110 days ago on average.

Top apps ranking for “always”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Always On Edge AOD & LED Light

    Always On Edge AOD & LED Light

    personalization

    3.6
  2. 2
    Always On AMOLED

    Always On AMOLED

    personalization

    4.4
  3. 3
    Always Outdoors

    Always Outdoors

    social

  4. 4
    Always on Display XPath

    Always on Display XPath

    personalization

    3.8
  5. 5
    Muviz Edge: AOD & Edge Lights

    Muviz Edge: AOD & Edge Lights

    personalization

    4.6
  6. 6
    Always On Widgets–Float Widget

    Always On Widgets–Float Widget

    personalization

  7. 7
    Peek AOD - Always On Display

    Peek AOD - Always On Display

    personalization

    4.0
  8. 8
    Always Full

    Always Full

    tools

  9. 9
    Always On Edge : Edge Lights

    Always On Edge : Edge Lights

    personalization

    4.1
  10. 10
    Ring - Always Home

    Ring - Always Home

    lifestyle

    4.6
  11. 11
    StandBy Mode Always On Display

    StandBy Mode Always On Display

    beauty

    4.4
  12. 12
    Always Online

    Always Online

    tools

What the top apps have in common

The words that recur most across the apps ranking for “always”. Weave the relevant ones into your title, subtitle, and description.

always×79display×32clock×19aod×12amoled×11edge×9screen×5widget×4

Frequently asked questions

How hard is it to rank for "always" on Google Play?

"always" scores 79 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 98/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "always" get?

It scores 86 out of 100 for search traffic (high), with the top apps for it seeing an estimated 17k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "always"?

Right now the top apps for "always" on Google Play include Always On Edge AOD & LED Light, Always On AMOLED, Always Outdoors, Always on Display XPath, Muviz Edge: AOD & Edge Lights. Those are the listings you would need to outrank.

Is "always" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “always” in your market, free

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