United Statesen-US“amazon” keyword difficulty & traffic
How hard it is to rank for amazon on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.18 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
75/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 47k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 22 days ago on average.
Top apps ranking for “amazon”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.4Amazon Shopping
shopping
- 2
3.2Prime Video
entertainment
- 3
4.6Prime Video
entertainment
- 4
3.9Amazon Business: B2B Shopping
shopping
- 5
4.1Amazon Alexa
lifestyle
- 6
4.1Amazon A to Z
business
- 7
3.9Amazon Seller
business
- 8
4.8Amazon Kindle: Reading App
books and reference
- 9
4.6Amazon Flex
business
- 10
4.7Amazon Photos: Photo & Video
photography
- 11
3.9Amazon Music: Songs & Podcasts
music and audio
- 12
4.6Amazon Fire TV
tools
What the top apps have in common
The words that recur most across the apps ranking for “amazon”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "amazon" on Google Play?
"amazon" scores 85 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "amazon" get?
It scores 100 out of 100 for search traffic (high), with the top apps for it seeing an estimated 47k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "amazon"?
Right now the top apps for "amazon" on Google Play include Amazon Shopping, Prime Video, Prime Video, Amazon Business: B2B Shopping, Amazon Alexa. Those are the listings you would need to outrank.
Is "amazon" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “amazon” in your market, free
This page covers amazon on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.