Google PlayUSUnited Statesen-GB

android” keyword difficulty & traffic

How hard it is to rank for android on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
77/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
89/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.16 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 1.7M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 3 days ago on average.

Top apps ranking for “android

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Android Auto

    Android Auto

    auto and vehicles

    4.1
  2. 2
    Android Switch

    Android Switch

    tools

    3.9
  3. 3
    AirDroid: File & Remote Access

    AirDroid: File & Remote Access

    tools

    3.8
  4. 4
    Android System WebView Canary

    Android System WebView Canary

    tools

    4.2
  5. 5
    Android Accessibility Suite

    Android Accessibility Suite

    tools

    4.1
  6. 6
    Android System WebView Dev

    Android System WebView Dev

    tools

    4.1
  7. 7
    Android Device Policy

    Android Device Policy

    tools

    3.2
  8. 8
    Android TV Home

    Android TV Home

    tools

    2.8
  9. 9
    Android TV Remote service

    Android TV Remote service

    tools

    3.6
  10. 10
    Google Home

    Google Home

    lifestyle

    4.1
  11. 11
    Phone by Google

    Phone by Google

    tools

    4.5
  12. 12
    android dev launcher

    android dev launcher

    tools

    4.3

What the top apps have in common

The words that recur most across the apps ranking for “android”. Weave the relevant ones into your title, subtitle, and description.

google×32android×31launcher×7system×6remote×4webview×4home×3smart×3

Frequently asked questions

How hard is it to rank for "android" on Google Play?

"android" scores 77 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "android" get?

It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 1.7M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "android"?

Right now the top apps for "android" on Google Play include Android Auto, Android Switch, AirDroid: File & Remote Access, Android System WebView Canary, Android Accessibility Suite. Those are the listings you would need to outrank.

Is "android" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “android” in your market, free

This page covers android on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.