United Statesen-US“baby” keyword difficulty & traffic
How hard it is to rank for baby on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.00 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
82/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 49k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 25 days ago on average.
Top apps ranking for “baby”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.3The Baby In Yellow
game simulation
- 2
4.7Baby Daybook - Newborn Tracker
parenting
- 3
4.9Pregnancy App & Baby Tracker
parenting
- 4
4.9Pregnancy Tracker & Baby App
parenting
- 5
4.7Baby + | Your Baby Tracker
parenting
- 6
4.9Huckleberry: Smart Baby Care
parenting
- 7
4.8Baby Rattle: Giggles & Lullaby
parenting
- 8
3.9Baby Tracker App | Glow
parenting
- 9
4.2Baby care game & Dress up
game educational
- 10
4.6Baby Leap: Baby Tracker, Diary
parenting
- 11
3.9BABY born® Doll & Playtime Fun
game role playing
- 12
4.4Baby Games: Piano & Baby Phone
game educational
What the top apps have in common
The words that recur most across the apps ranking for “baby”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "baby" on Google Play?
"baby" scores 89 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "baby" get?
It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 49k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "baby"?
Right now the top apps for "baby" on Google Play include The Baby In Yellow, Baby Daybook - Newborn Tracker, Pregnancy App & Baby Tracker, Pregnancy Tracker & Baby App, Baby + | Your Baby Tracker. Those are the listings you would need to outrank.
Is "baby" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “baby” in your market, free
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New to keyword research? Read the complete ASO guide, or browse more in keyword insights.