United Statesen-US“bad” keyword difficulty & traffic
How hard it is to rank for bad on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.22 · traffic vs difficulty
Competitor strength
ModerateCompetitors have moderate strength, so a well-optimized app can climb.
64/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 17k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 85 days ago on average.
Top apps ranking for “bad”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.0Badoo Dating App: Meet & Date
dating
- 2
4.6Bad 2 Bad: Extinction
game role playing
- 3
4.2Bad Piggies
game puzzle
- 4
4.2Bad 2 Bad: Apocalypse
game role playing
- 5
4.5Bad North: Jotunn Edition
game strategy
- 6
4.7My Bad - Family Board Game
game board
- 7
4.9Bad Birdie
shopping
- 8
4.5Bad 2 Bad: Delta
game arcade
- 9
4.2BADLAND
game adventure
- 10
4.0What in Hell is Bad? : Origin
game simulation
- 11
4.8Bad Yogi Studio
health and fitness
- 12
BAD Mobile
tools
What the top apps have in common
The words that recur most across the apps ranking for “bad”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "bad" on Google Play?
"bad" scores 79 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "bad" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 17k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "bad"?
Right now the top apps for "bad" on Google Play include Badoo Dating App: Meet & Date, Bad 2 Bad: Extinction, Bad Piggies, Bad 2 Bad: Apocalypse, Bad North: Jotunn Edition. Those are the listings you would need to outrank.
Is "bad" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “bad” in your market, free
This page covers bad on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.