Google PlayUSUnited Statesen-US

call keywords

How hard it is to rank for call on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
75/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
84/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Good

Demand outweighs the competition.

KEI 0.89 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

98/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 780k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 8 days ago on average.

Top apps ranking for “call”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Phone by Google

    Phone by Google

    tools

    4.5
  2. 2
    TextNow: Call + Text Unlimited

    TextNow: Call + Text Unlimited

    communication

    4.6
  3. 3
    Google Voice

    Google Voice

    communication

    4.2
  4. 4
    Text Free: Calling & Texting

    Text Free: Calling & Texting

    social

    4.5
  5. 5
    Truecaller: Spam Call Blocker

    Truecaller: Spam Call Blocker

    communication

    4.4
  6. 6
    Text Free: Second Phone Number

    Text Free: Second Phone Number

    communication

    4.5
  7. 7
    Liquid Phone - iCall Dialer

    Liquid Phone - iCall Dialer

    communication

    4.1
  8. 8
    Call.com: 2nd Phone Number App

    Call.com: 2nd Phone Number App

    communication

    4.3
  9. 9
    Text Me: Second Phone Number

    Text Me: Second Phone Number

    social

    4.2
  10. 10
    Talkatone: Texting & Calling

    Talkatone: Texting & Calling

    communication

    3.7
  11. 11
    CallApp: Caller ID & Block

    CallApp: Caller ID & Block

    communication

    4.3
  12. 12
    Telegram X

    Telegram X

    social

    3.9

What the top apps have in common

The words that recur most across the apps ranking for “call”. Weave the relevant ones into your title, subtitle, and description.

phone×37call×28number×15dialer×14calls×14text×11calling×11second×9

Frequently asked questions

How hard is it to rank for "call" on Google Play?

"call" scores 84 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "call" get?

It scores 75 out of 100 for search traffic (high), with the top apps for it seeing an estimated 780k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "call"?

Right now the top apps for "call" on Google Play include Phone by Google, TextNow: Call + Text Unlimited, Google Voice, Text Free: Calling & Texting, Truecaller: Spam Call Blocker. Those are the listings you would need to outrank.

Is "call" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “call” in your market, free

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