Google PlayUSUnited Statesen-US

dad keywords

How hard it is to rank for dad on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
89/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
75/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.19 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

59/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 4k installs on average.
  • Top-3 app strength: 95/100 (higher means tougher incumbents).
  • Top apps updated their listing about 103 days ago on average.

Top apps ranking for “dad”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Dad Pregnancy Guide: Daddy Up

    Dad Pregnancy Guide: Daddy Up

    parenting

    4.9
  2. 2
    DadConnect: Dad Community App

    DadConnect: Dad Community App

    social

    3.4
  3. 3
    Dad Gang

    Dad Gang

    lifestyle

    5.0
  4. 4
    Dads Journey:Pregnancy & Baby

    Dads Journey:Pregnancy & Baby

    parenting

  5. 5
    Dad Basics: Quick Baby Tips

    Dad Basics: Quick Baby Tips

    parenting

  6. 6
    Dad App - Connecting Dads

    Dad App - Connecting Dads

    communication

  7. 7
    Dad App Lite - Connecting Dads

    Dad App Lite - Connecting Dads

    communication

  8. 8
    Daddy-to-be app: HiDaddy

    Daddy-to-be app: HiDaddy

    parenting

    4.5
  9. 9
    Who's Your Daddy?!

    Who's Your Daddy?!

    game casual

    2.3
  10. 10
    Dad Tribes

    Dad Tribes

    events

    3.3
  11. 11
    Busy Dad Training

    Busy Dad Training

    health and fitness

    4.2
  12. 12
    Hey Dad

    Hey Dad

    lifestyle

What the top apps have in common

The words that recur most across the apps ranking for “dad”. Weave the relevant ones into your title, subtitle, and description.

dad×60daddy×30simulator×10jokes×7dads×6life×6family×6app×5

Frequently asked questions

How hard is it to rank for "dad" on Google Play?

"dad" scores 75 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 95/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "dad" get?

It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 4k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "dad"?

Right now the top apps for "dad" on Google Play include Dad Pregnancy Guide: Daddy Up, DadConnect: Dad Community App, Dad Gang, Dads Journey:Pregnancy & Baby, Dad Basics: Quick Baby Tips. Those are the listings you would need to outrank.

Is "dad" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “dad” in your market, free

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