Google PlayUSUnited Statesen-US

dev” keyword difficulty & traffic

How hard it is to rank for dev on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
83/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.16 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

72/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 10k installs on average.
  • Top-3 app strength: 97/100 (higher means tougher incumbents).
  • Top apps updated their listing about 65 days ago on average.

Top apps ranking for “dev

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Chrome Dev

    Chrome Dev

    communication

    4.3
  2. 2
    DevCheck Device & System Info

    DevCheck Device & System Info

    tools

    4.5
  3. 3
    Game Dev Tycoon

    Game Dev Tycoon

    game simulation

    4.8
  4. 4
    Android System WebView Dev

    Android System WebView Dev

    tools

    4.2
  5. 5
    GDevelop - Create & Play Games

    GDevelop - Create & Play Games

    entertainment

    4.0
  6. 6
    daily.dev - stay up to date

    daily.dev - stay up to date

    news and magazines

    3.1
  7. 7
    Microsoft Edge Dev

    Microsoft Edge Dev

    communication

    4.5
  8. 8
    android dev launcher

    android dev launcher

    tools

    4.3
  9. 9
    Game Dev Story

    Game Dev Story

    game simulation

    4.8
  10. 10
    Dev Tools Pro(Developer Tools)

    Dev Tools Pro(Developer Tools)

    tools

    4.8
  11. 11
    Dev it - darkroom timer

    Dev it - darkroom timer

    photography

    4.5
  12. 12
    Developer Tools

    Developer Tools

    tools

    4.2

What the top apps have in common

The words that recur most across the apps ranking for “dev”. Weave the relevant ones into your title, subtitle, and description.

dev×40learn×15web×11tools×10development×10ide×10developer×9game×6

Frequently asked questions

How hard is it to rank for "dev" on Google Play?

"dev" scores 83 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 97/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "dev" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 10k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "dev"?

Right now the top apps for "dev" on Google Play include Chrome Dev, DevCheck Device & System Info, Game Dev Tycoon, Android System WebView Dev, GDevelop - Create & Play Games. Those are the listings you would need to outrank.

Is "dev" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “dev” in your market, free

This page covers dev on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.