Google PlayUSUnited Statesen-US

download” keyword difficulty & traffic

How hard it is to rank for download on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
89/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
89/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.00 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

99/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 643k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 19 days ago on average.

Top apps ranking for “download

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Video Downloader

    Video Downloader

    video players

    4.7
  2. 2
    Download Hub, Video Downloader

    Download Hub, Video Downloader

    video players

    4.6
  3. 3
    Files by Google

    Files by Google

    tools

    4.5
  4. 4
    Free Download Manager - FDM

    Free Download Manager - FDM

    tools

    4.7
  5. 5
    Downloader by AFTVnews

    Downloader by AFTVnews

    tools

    4.1
  6. 6
    Audiomack: Music Downloader

    Audiomack: Music Downloader

    music and audio

    4.8
  7. 7
    Samsung Smart Switch Mobile

    Samsung Smart Switch Mobile

    tools

    3.8
  8. 8
    Download Twitter Videos - GIF

    Download Twitter Videos - GIF

    tools

    4.6
  9. 9
    SHAREit: Transfer, Share Files

    SHAREit: Transfer, Share Files

    tools

    4.3
  10. 10
    Hub Video Downloader

    Hub Video Downloader

    video players

    4.7
  11. 11
    Xender - Quick Share, Transfer

    Xender - Quick Share, Transfer

    tools

    4.6
  12. 12
    All Video Downloader & Player

    All Video Downloader & Player

    tools

    4.5

What the top apps have in common

The words that recur most across the apps ranking for “download”. Weave the relevant ones into your title, subtitle, and description.

downloader×68video×57download×17music×17player×14saver×14mp3×13transfer×6

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

Frequently asked questions

How hard is it to rank for "download" on Google Play?

"download" scores 89 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "download" get?

It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 643k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "download"?

Right now the top apps for "download" on Google Play include Video Downloader, Download Hub, Video Downloader, Files by Google, Free Download Manager - FDM, Downloader by AFTVnews. Those are the listings you would need to outrank.

Is "download" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "download"?

Related search terms include video downloader, music and audio. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “download” in your market, free

This page covers download on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.