Google PlayUSUnited Statesen-US

easy keywords

1 related search terms around easy on Google Play in United States, the apps that already rank for it, and how hard each one is to win.

Search traffic

High
89/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
86/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.03 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

77/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 63k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 52 days ago on average.

Top apps ranking for “easy”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    EasyShare

    EasyShare

    tools

    3.5
  2. 2
    EASY Peasy - English for Kids

    EASY Peasy - English for Kids

    education

    4.2
  3. 3
    Easy Message: text w/o contact

    Easy Message: text w/o contact

    communication

    4.6
  4. 4
    Easy Fast Intermittent Fasting

    Easy Fast Intermittent Fasting

    health and fitness

    4.8
  5. 5
    Easy Girl

    Easy Girl

    entertainment

    4.6
  6. 6
    Take It Easy

    Take It Easy

    game puzzle

    4.8
  7. 7
    Easy Voice Recorder

    Easy Voice Recorder

    productivity

    4.7
  8. 8
    Easy Words - Word Puzzle Games

    Easy Words - Word Puzzle Games

    game word

    4.8
  9. 9
    Easy Game - Brain Puzzle

    Easy Game - Brain Puzzle

    game puzzle

    4.6
  10. 10
    EasyAccess 2.0

    EasyAccess 2.0

    tools

    3.1
  11. 11
    easypaisa – a digital bank

    easypaisa – a digital bank

    finance

    4.6
  12. 12
    EASY peasy: Spelling for Kids

    EASY peasy: Spelling for Kids

    education

What the top apps have in common

The words that recur most across the apps ranking for “easy”. Weave the relevant ones into your title, subtitle, and description.

video×12google×12easy×10editor×9shopping×6puzzle×5file×5photo×4

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

video downloader

Frequently asked questions

How hard is it to rank for "easy" on Google Play?

"easy" scores 86 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "easy" get?

It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 63k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "easy"?

Right now the top apps for "easy" on Google Play include EasyShare, EASY Peasy - English for Kids, Easy Message: text w/o contact, Easy Fast Intermittent Fasting, Easy Girl. Those are the listings you would need to outrank.

Is "easy" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "easy"?

Related search terms include video downloader. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “easy” in your market, free

This page covers easy on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.