Google PlayUSUnited Statesen-US

face keywords

2 related search terms around face on Google Play in United States, the apps that already rank for it, and how hard each one is to win.

Search traffic

High
100/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
68/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.47 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

47/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 2k installs on average.
  • Top-3 app strength: 98/100 (higher means tougher incumbents).
  • Top apps updated their listing about 37.5 days ago on average.

Top apps ranking for “face”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Facebook

    Facebook

    4.6
  2. 2
    Facebook Lite

    Facebook Lite

    4.5
  3. 3
    FaceApp: Perfect Face Editor

    FaceApp: Perfect Face Editor

    4.3
  4. 4
    Concentric - Pixel Watch Face

    Concentric - Pixel Watch Face

    4.7
  5. 5
    Face Massage, Skincare: forYou

    Face Massage, Skincare: forYou

    4.7
  6. 6
    Facetune: Hair, Photo Editor

    Facetune: Hair, Photo Editor

    4.4
  7. 7
    PER15 Sport Digital Watch Face

    PER15 Sport Digital Watch Face

    4.2
  8. 8
    Rotate - Digital Watch Face

    Rotate - Digital Watch Face

    4.4
  9. 9
    Facemoji AI Emoji Keyboard

    Facemoji AI Emoji Keyboard

    4.7
  10. 10
    YouCam Makeup: Face Editor

    YouCam Makeup: Face Editor

    4.0
  11. 11
    Vanishing Hour - Watch Face

    Vanishing Hour - Watch Face

    4.5
  12. 12
    PER23 Digital Watch Face

    PER23 Digital Watch Face

    4.1

What the top apps have in common

The words that recur most across the apps ranking for “face”. Weave the relevant ones into your title, subtitle, and description.

face×92watch×51wfp×13yoga×10digital×8hybrid×8editor×7swap×7

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

Frequently asked questions

How hard is it to rank for "face" on Google Play?

"face" scores 68 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 98/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "face" get?

It scores 100 out of 100 for search traffic (high), with the top apps for it seeing an estimated 2k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "face"?

Right now the top apps for "face" on Google Play include Facebook, Facebook Lite, FaceApp: Perfect Face Editor, Concentric - Pixel Watch Face, Face Massage, Skincare: forYou. Those are the listings you would need to outrank.

Is "face" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "face"?

Related search terms include facebook, facebook messenger. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “face” in your market, free

This page covers face on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.