Google PlayUSUnited Statesen-US

“ins” keyword difficulty & traffic

How hard it is to rank for ins on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
82/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
100/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.22 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 4.9M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 2 days ago on average.

Top apps ranking for “ins”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Instagram

    Instagram

    social

    4.0
  2. 2
    Instagram

    Instagram

    social

    3.5
  3. 3
    Instants, an Instagram app

    Instants, an Instagram app

    social

    4.7
  4. 4
    Threads

    Threads

    social

    4.1
  5. 5
    Insget - Video & Story Saver

    Insget - Video & Story Saver

    tools

    4.8
  6. 6
    In Stalker - Profile Tracker

    In Stalker - Profile Tracker

    social

    4.4
  7. 7
    Insta360

    Insta360

    video players

    3.4
  8. 8
    Edits: Video Editor

    Edits: Video Editor

    video players

    4.7
  9. 9
    INS Móvil

    INS Móvil

    finance

    3.8
  10. 10
    Facebook

    Facebook

    social

    4.6
  11. 11
    Video Editor & Maker - InShot

    Video Editor & Maker - InShot

    photography

    4.8
  12. 12
    Instamart: Groceries & more

    Instamart: Groceries & more

    shopping

    4.8

What the top apps have in common

The words that recur most across the apps ranking for “ins”. Weave the relevant ones into your title, subtitle, and description.

video×10google×8editor×6live×6photo×5instagram×4app×4ins×4

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

instagramvideo downloader

Frequently asked questions

How hard is it to rank for "ins" on Google Play?

"ins" scores 82 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "ins" get?

It scores 100 out of 100 for search traffic (high), with the top apps for it seeing an estimated 4.9M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "ins"?

Right now the top apps for "ins" on Google Play include Instagram, Instagram, Instants, an Instagram app, Threads, Insget - Video & Story Saver. Those are the listings you would need to outrank.

Is "ins" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "ins"?

Related search terms include instagram, video downloader. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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