Google PlayUSUnited Statesen-US

iot keywords

How hard it is to rank for iot on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Medium
52/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.85 · traffic vs difficulty

Competitor strength

Light

Competition thins out past the leaders, so the ranks that get traffic look reachable.

20/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 29 installs on average.
  • Top-3 app strength: 45/100 (higher means tougher incumbents).
  • Top apps updated their listing about 42 days ago on average.

Top apps ranking for “iot”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Yi iot

    Yi iot

    video players

    2.5
  2. 2
    Blynk IoT

    Blynk IoT

    tools

    4.8
  3. 3
    Arduino IoT Cloud Remote

    Arduino IoT Cloud Remote

    tools

    4.5
  4. 4
    XHouse IOT

    XHouse IOT

    house and home

    3.1
  5. 5
    Ideabytes IoT

    Ideabytes IoT

    tools

  6. 6
    Zoho IoT

    Zoho IoT

    business

  7. 7
    Iot Services

    Iot Services

    tools

  8. 8
    Learn IoT - Internet of Things

    Learn IoT - Internet of Things

    education

    4.7
  9. 9
    IoT Solution Online

    IoT Solution Online

    maps and navigation

  10. 10
    Ubidots IoT

    Ubidots IoT

    tools

  11. 11
    IoT Solution

    IoT Solution

    productivity

  12. 12
    IoT Plug and Play

    IoT Plug and Play

    tools

    4.1

What the top apps have in common

The words that recur most across the apps ranking for “iot”. Weave the relevant ones into your title, subtitle, and description.

iot×95smart×10mqtt×9home×6arduino×2cloud×2client×2automation×2

Frequently asked questions

How hard is it to rank for "iot" on Google Play?

"iot" scores 52 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are moderately strong (app power 45/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "iot" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 29 installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "iot"?

Right now the top apps for "iot" on Google Play include Yi iot, Blynk IoT, Arduino IoT Cloud Remote, XHouse IOT, Ideabytes IoT. Those are the listings you would need to outrank.

Is "iot" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “iot” in your market, free

This page covers iot on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

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New to keyword research? Read the complete ASO guide, or browse more in keyword insights.