Google PlayUSUnited Statesen-US

“iot” keyword difficulty & traffic

How hard it is to rank for iot on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
74/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.30 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

57/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 24k installs on average.
  • Top-3 app strength: 93/100 (higher means tougher incumbents).
  • Top apps updated their listing about 17 days ago on average.

Top apps ranking for “iot”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Yi iot

    Yi iot

    video players

    2.5
  2. 2
    Blynk IoT

    Blynk IoT

    tools

    4.6
  3. 3
    Arduino IoT Cloud Remote

    Arduino IoT Cloud Remote

    tools

    4.5
  4. 4
    IoT Plug and Play

    IoT Plug and Play

    tools

    4.0
  5. 5
    MQTT Client– IoT & Automation

    MQTT Client– IoT & Automation

    tools

    4.0
  6. 6
    IOT by iTEC

    IOT by iTEC

    house and home

  7. 7
    Zoho IoT

    Zoho IoT

    business

  8. 8
    XHouse IOT

    XHouse IOT

    house and home

    3.3
  9. 9
    IoT Platform

    IoT Platform

    maps and navigation

  10. 10
    IoT Solution Online

    IoT Solution Online

    maps and navigation

  11. 11
    Commel IoT

    Commel IoT

    tools

  12. 12
    IoT Configurator NB-IoT/LTE-M

    IoT Configurator NB-IoT/LTE-M

    tools

What the top apps have in common

The words that recur most across the apps ranking for “iot”. Weave the relevant ones into your title, subtitle, and description.

iot×95smart×10mqtt×9home×6arduino×2cloud×2client×2automation×2

Frequently asked questions

How hard is it to rank for "iot" on Google Play?

"iot" scores 74 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 93/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "iot" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 24k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "iot"?

Right now the top apps for "iot" on Google Play include Yi iot, Blynk IoT, Arduino IoT Cloud Remote, IoT Plug and Play, MQTT Client– IoT & Automation. Those are the listings you would need to outrank.

Is "iot" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “iot” in your market, free

This page covers iot on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.