“just play” keyword difficulty & traffic
How hard it is to rank for just play on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
MediumModerate competition. With quality content and targeted optimization, ranking is achievable.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.52 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
100/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 1.5M installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 5 days ago on average.
Top apps ranking for “just play”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.4JustPlay: Earn Money or Donate
entertainment
- 2
4.4PlayWell: Play to Earn Money
entertainment
- 3

ProGamer: Earn Real Money
lifestyle
- 4
4.0Just Play Sport
sports
- 5
4.7BESTPLAY Play to earn & donate
entertainment
- 6
4.5Google Opinion Rewards
tools
- 7
4.2Freecash: Earn Money
finance
- 8
4.4KashKick: Get paid to have fun
lifestyle
- 9
4.2Swagbucks Play Games + Surveys
lifestyle
- 10
4.5MISTPLAY: Play to Earn Money
entertainment
- 11
4.4Snakzy: Earn While You Play
entertainment
- 12
4.5Make Money: Play to Earn Cash
personalization
What the top apps have in common
The words that recur most across the apps ranking for “just play”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "just play" on Google Play?
"just play" scores 63 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "just play" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 1.5M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "just play"?
Right now the top apps for "just play" on Google Play include JustPlay: Earn Money or Donate, PlayWell: Play to Earn Money, ProGamer: Earn Real Money, Just Play Sport, BESTPLAY Play to earn & donate. Those are the listings you would need to outrank.
Is "just play" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "just play"?
Related search terms include cash app. Building a basket of related long-tail keywords usually beats chasing one hard head term.
Check “just play” in your market, free
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